Around here, actions speak louder than words (so do pictures and video.) So when it comes to the work we've done for our clients, don't take our word for it - check out what really happened on the streets.
Tuesday, November 17th, 2009
Imagine sitting in traffic next to a 5-foot tall hand spread over a slimy green blood-splattered background. Look a little closer and see that its thumb has been ripped from the hand, leaving a mangled mess of veins and skin in its place. Congratulations! You are now in the presence of Left 4 Dead 2, the sequel to the hugely popular original survival horror video game that launches November 17.
For the second year in a row, Gibson Media has called upon the unmatched force of the experiential outdoor advertising industry to saturate the streets with messaging promoting the release of the new Left 4 Dead 2. GoMobile wrapped two multimedia head-to-toe in the the grimy Left 4 Dead brand, and are showcasing new characters as well as Left 4 Dead’s signature bloody hand logo on scrolling billboards. The campaign is currently running in the greater Seattle area as one of the national launch cities for the game. To preorder Left 4 Dead 2, visit L4D.com.
Posted in Beyond Traditional, Scrolling Billboard | 1 Comment »
Tuesday, October 20th, 2009
The great thing about our scrolling billboard vehicles is that although they can be tricked out with 3D displays and custom wraps for the biggest brands (we’ve done multimedia campaigns for McDonalds, Coca-Cola, Hitachi, Safeco and IKEA to name a few), it is also the perfect advertising medium for local companies, non-profits and small businesses alike because it is cost-effective and can reach a company’s target demographic down to the specific neighborhood they’d like to reach. Not to mention a 10′ x 6′ ad gets a lot of attention on the streets, especially when it’s a scrolling ad like ours are!
October has been a busy month at GoMobile. Aside from prepping for some seriously big campaigns that we can’t even talk about yet (stay tuned for upcoming posts), we’ve been running multiple mobile marketing campaigns on our scrolling billboard trucks in the Seattle market for Party @ Display & Costume, Goodwill, Life Christian and Waterways. These represent local or non-profit companies that see the unparalleled benefit to interacting with the community through non-traditional and out-of-home advertising.
In out-of-home advertising, it’s all about catching the attention of the busy & bustling public. So sometimes, bigger really IS better. This month, we’ve introduced our larger than life A-frame vehicle to the streets in honor of Tacoma Holiday Food & Gift Festival at the Tacoma Dome beginning Oct 21st. The enormous 11′x22′ boards are back lit to ensure spectacular presentation during both day and evening and the vehicle can be parked at grand openings or in front of hard-to-see store locations for high visibility. Interested in the A-frame? Contact us here.
Posted in Beyond Traditional, Scrolling Billboard | 1 Comment »
Friday, August 28th, 2009
To launch the new Silver Edition shoe line by Kenneth Cole in New York City, GoMobile Network Affiliate Scheck Outdoor worked with ProConcepts Media to stage a shoe delivery to the Rockefeller store featuring handsome male models. Scheck Outdoor fully branded their sleek black mobile scrolling truck with Kenneth Cole billboards and filled it with male models, who were revealed to eager crowds surrounding the store. As the door swung open, the models, carrying stacks of silver shoe boxes, weaved through the crowd amidst cheers and entered the store to make the fancy delivery. With a turnaround time of only one week, the program generated a ton of buzz and was featured on national television program Access Hollywood. Kenneth Cole himself was in attendance at the event to meet and greet fans of the brand as well.
The new Silver Edition shoes feature a cork and Poron foam-lining designed to make wearing even sky high heels a comfortable experience. To see the line, visit KennethCole.com.
Posted in Beyond Traditional, Scrolling Billboard, Street Team | 2 Comments »
Tuesday, September 2nd, 2008
The Texas Dow Employees Credit Union, a not-for-profit financial cooperative 125,000 strong called us to kick off the launch their new “Young & Free” program with a college campus tour and search for the program’s spokesperson.
We designed a mobile event to engage the hard-to-reach 19-25 demographic by creating a festival on wheels. We ran a Guitar Hero competition where friends could compete head-to-head while being broadcast live through seven flat panel TVs to surrounding crowds. Outside, college-aged brand ambassadors engaged their peers about the benefits of managing their money with a credit union without feeling sales-y. Participants entered to win a Guitar Hero set-up and more information on the Young & Free program, and we re able to sign up for a free checking account on the spot.
During the 6-week campaign, we received over 5,000 enter-to-win entries, over 3,000 Guitar Hero games were played, and over 8,000 people were engaged about the Young & Free program. Immediately prior to our campaign, Young & Free Alberta ceased all other marketing spending, and registration into CWCU’s Young & Free checking account jumped 200% during and immediately after our campaign.
Posted in 3D Showroom, Beyond Traditional, Scrolling Billboard, Street Team | 2 Comments »
Friday, August 15th, 2008
To create excitement and promote ticket sales, GoMobile teamed up with the University of Washington’s own Husky Football for an exclusive and shared billboard scrolling campaign.
The billboards feature breathtaking creative that allows passersby to feel as if they are face-to-face with a gnarly Husky football player ready to pounce. To further the anticipation of the 2008 Husky football season, GoMobile’s signature scrolling mobile billboard vehicle will be blasting traditional UW fight songs, including “Bow Down to Washington”, “Victory for Washington” and UW marching band hits like the ever-popular “Tequila!”. With the first game of the season against long-time rival Oregon rapidly approaching, die-hard Washington fans can bask in the ambiance of being at a real game in the meantime with GoMobile.
To check out the 2008 Husky Football season lineup & buy tickets, click here.
Posted in Beyond Traditional, Scrolling Billboard, Street Team | 1 Comment »
Thursday, July 3rd, 2008
To combat the expected sweltering summer heat in the months ahead, A&W will begin touring a mobile ice-cold smoothee and slushee machine around the Yakima area for consumers just in time for Independence Day, beginning July 3rd.
A&W will utilize a special mobile advertising truck for their “Sweets & Treats” campaign, which features 10 scrolling billboards showcasing the new A&W Cherry Lemonade slushee and BananaBerry Dream smoothee. In a 3D mobile showroom, the truck will feature a replica of a 1950’s A&W diner, serving samples of the sweet treats to event crowds.
The state-of-the-art truck comes courtesy of GoMobile, an experimental marketing company that A&W is partnering with for their campaign. “The idea of a mobile drink machine where we could physically show consumers the product on-the-go is just what A&W needed for these summer events,” said Chris Schuler, President of GoMobile.
A&W and GoMobile’s campaign will wrap up August 3rd.
Posted in 3D Showroom, Beyond Traditional, Scrolling Billboard, Segway, Street Team | 1 Comment »
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