After 6,000 free tacos sampled and 3 months of insanely successful street taco events (read more here), Beyond Traditional and Qdoba are already thinking ahead to the next interactive event to take Seattle by storm.

Launching at Qwest Field for the Seahawks first home game, Qdoba and Beyond Traditional are launching the VIP 12th Fan Tailgating Experience. This promotion gives 8 lucky winners (and 20 of their closest friends) each their own exclusive VIP 12th Fan Tailgating Party courtesy of Qdoba. We’ll be providing a VIP lounge including flat screen TVs to watch pregame coverage on, ax XBOX 360 with Madden 2010, 4 tickets to the game, VIP parketing, and of course, all the delicious food & drinks guests can consume from Qdoba! The campaign, which will run all season long, begins Sunday, September 12th at Qwest Field. For more information on how to enter, go to www.QdobaTailgate.com!

You’ve probably heard the controversy over bottled water companies that are simply bottling tap water and charging something like a 2000% premium to consumers.

Rainier Ice is not one of those companies.

Rainier Ice is a premium all-natural Artesian water. It rises from a pure, protected aquifer fed by pristine Cascade Mountain rain and snow. No tap water, no processed spring water. A simple and rare delicacy found in few places in the world.

Needless to say, we’re believers. Rainier Ice brought us a case of water to try on our own and turns out their “It’s the Taste” tagline is unbelievably accurate – the bottles disappeared in something like 24 hours.

So, when we were asked by Rainier Ice to increase brand awareness of their product line, we knew that people had to try the water itself to experience the difference. So, we unleashed a team of Brand Ambassadors, trained on the differences between Rainier Ice Artesian water and the aforementioned glorified tap water companies, on Seattle’s huge Seafair weekend festivities. While teams handed out bottled water, our supersized 10′x22′ Great White A-Frame Mobile Billboard Vehicle canvassed the area to create more brand awareness and connect the launch. Throughout the day, we distributed over 1,400 bottles and made a lot of reconsider their favorite bottled water company…

Our dream clients are those that aren’t afraid to take risks, thrive on doing something different, and love to get in the thick of it with our creative team. By these standards, the team at Wing Dome, Seattle’s favorite hot wing spot, have totally rocked our world. They called us because they’re opening a new store in West Seattle, a neighborhood of Seattle that’s more like an island in and of itself. Wing Dome is known for it’s spicy wings, fiery sauces, and it’s 7-Alarm Challenge (7 of Wing Dome’s 7-Alarm wings in 7 minutes), which while doing “client research” our Creative Director Ryan Moss attempted and failed miserably at. All this talk about heat and we knew we could do some really awesome things with, what else, fire.

We created a campaign called “The Fire is Spreading” and used non-traditional advertising to launch TheFireIsSpreading.com, a microsite we designed to provide up-to-date information on the grand opening while providing fun opportunities to interact with the brand, such as the ability to challenge your friends “Mad Libs” style to the 7-Alarm Challenge and take a quiz to see how spicy you really are in Wing Dome sauce terms.

The video to the left is a sneak peak at a unique interior building illumination we’re doing weekend nights at the new storefront while it’s being built out, behind custom vinyl window decals we created for the new store.

Accompanying the building projection are nearly 20 large hand-applied chalk graphics, strategically placed around the high-traffic footprint of busy West Seattle. The West Seattle Herald took note of what we’re doing and we’re loving that the West Seattle crowd “gets” our different approach to getting the word out.

There is a lot more in the works for Wing Dome, so stay tuned but until then – hope you enjoy the sneak peak!

The team at Beyond Traditional (formerly GoMobile) is gearing up for a jam-packed weekend, where we’re running four (count ‘em, four!) events. Keep on the lookout for the Goodwill mobile, touring around Seattle this weekend. Wing Dome’s being talked about in the West Seattle Herald in preparation for their grand opening coming soon (visit our microsite for more information), look for us at the Capital Hill Block Party with our client Qdoba, opening a new restaurant there in September, and finally – remember to vote for Leonard and look for us at the Mariners/Sounders games this weekend and on Alki Beach!

In the meantime… we still found time to celebrate our Creative Director, Ryan Moss’ birthday at our new local hangout, Hooverville where we used paper towels for cake plates and ate Sodo Pizza and …things of this photo’s nature.

-Jamie

P.S. Yes, we take our Washington pride very seriously.  Note the Washington Apple shots.  Jealous?

If there’s one thing we learned about Kirkland during our fifth FREE Street Taco event on Saturday, June 12th, it’s that they love to talk, dance and be filmed! A huge thanks to the people & city of Kirkland for helping make this event a huge success. We served over 400 tacos and were completely cleaned out of tacos by the end. After five events, we’ve served well over 2,000 free tacos and the buzz keeps getting larger and larger. We were on TV today, but more on that later…

For our campaign with Qdoba Mexican Grill and their new Mini Street Taco product, we took an old, rusted vehicle and gave it a new life as a shiny and authentic Street Taco Truck! The overhaul included replacement of the entire interior including all pipes, fixtures, flooring and siding, as well as a completely hand-painted exterior which featured traditional Mexican bougainvillea flowers winding around the rear of the vehicle and large hand-painted Street Taco logos. We also designed and produced the exterior set surrounding the vehicle, including lighting, painted signs, custom finished tables and chairs and more.

For where the Street Taco Truck will be next, plus more photos and videos of our free taco events, visit The Street Taco Truck’s Facebook and Twitter pages!

With over 1,500 FREE tacos served so far, the Qdoba Street Taco Truck is creating memories in the name of good friends, good times, and the new Mini Street Tacos from Qdoba Mexican Grill. These two guys came for the free tacos, and stayed for the opportunity to start a sing-along sensation.

For where we’ll be next, plus more photos and videos of our FREE Street Taco events, visit The Street Taco Truck’s Facebook and Twitter pages!

GoMobile’s latest campaign in partnership with Qdoba Mexican Grill is making Seattle sizzle with the 1st ever FREE Street Taco Truck, which has served over 1,000 free tacos so far, using only social media to announce its locations. The Street Taco Truck campaign was designed by GoMobile to allow people to experience authentic Mexican street food culture while tasting Qdoba’s new product, Mini Street Tacos.

Qdoba’s Street Taco Truck launched fittingly on Cinco De Mayo in Fremont, and has since held events near The High Dive as well as in Queen Anne after the Tim McGraw concert on May 18. At least 6 more events are in the works, with future locations scheduled for Capital Hill and Ballard in the coming weeks.

Taking a word-of-mouth approach to their events, the Street Taco Truck is relying completely on social media to announce their upcoming locations only days before they arrive on-site. So far, they’ve received announcements from CitySearch, Yelp, and prominent Seattle bloggers, food columnists and radio DJs to help spread the word. Over 500 fans are tracking the truck on Facebook and Twitter, and numbers are growing daily. In addition to receiving a free Mini Street Taco, guests who visit the Street Taco Truck are given a coupon by trained GoMobile brand ambassadors for a Mini Street Taco meal and are also given a chance to win a trip to a Baja surf camp at www.QdobaStreetTacos.com.

“Seattle’s street food movement is rapidly growing, and we wanted to contribute to that by allowing people to try Qdoba’s new product for themselves while experiencing that culture,” said Samuel Bolland, GoMobile Account Executive handling the Qdoba campaign. “Creating the campaign from start to finish has been a ton of fun.” GoMobile is taking on every aspect of the campaign including logo design, purchase and overhaul of the taco truck, microsite creation, social media management and event management. The entire campaign came together in just over three weeks and the vehicle was hand-painted by GoMobile.

Happy Earth day! To do our part, our team will be letting it mellow, operating by candlelight whenever possible, and converting all typefaces to Helvetica extra light before printing emails and memos. What will you be doing to save the Earth today?