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  • Vehicle Production
  • Ideation
  • Logistics Management
  • Strategy
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  • Experience Management
  • Visual Design
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  • User Experience
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Client says...
           Thank you Beyond Traditional for making our Western Washington KFC client’s new product launch a success. The KFC co-op was very impressed with the execution of their Chicken and Biscuit Bowl campaign. Not only did our client have good results, but our advertising agency was recognized by KFC Corporation as the best new product promotion in the country. We appreciate Beyond Traditional's creativity, responsiveness and smooth execution and we look forward to partnering with them in the future.

Cathy Knowlson, Account Supervisor, Alan Frank & Associates



The famous KFC brand incites images of buckets of golden wings, thighs, and memories of classic “who gets the drumstick?” family feuds. But KFC’s menu is much more varied than their classic fried chicken, and to launch innovative new products nationally, KFC trusted Beyond Traditional to design and execute mobile tours that made mouths water…all the way to their restaurants.


We had a big idea… literally. Beyond Traditional designed and produced a supersized 6-foot wide Chicken & Biscuit Bowl and displayed it inside our glass-walled 3D showroom, which we routed on a custom traffic plan designed to hit targeted zip codes. We used Bluetooth technology to send out coupons to cell phones around the vehicle to drive traffic in-store. Fifteen scrolling billboards intermittently used on the vehicle promoted flavors of Chicken Bowl, while Segway teams, dressed in KFC uniforms, distributed fan cards at sporting events with coupons on the back.


Beyond Traditional’s Chicken & Biscuit Bowl campaign connected with consumers through strategic partnerships and cutting edge couponing technology to drive traffic in-store.

  • Vehicle visited 69+ KFC stores
  • 1000+ photos taken of vehicle at sport events
  • Partnered with local Police Department to feed 70 youth
  • Facilitated $1000 giveaway promotional contest
  • PR Featured Highlights:
    • Press included a 1 minute local news feature
    • Featured articles in local and national news
    • Awarded Best Public Relations launch by KFC Corporate

Need a 360 degree approach to your next product launch? Design your own custom campaign with the team at Beyond Traditional.

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