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EXPERTISE AT WORK

  • Ideation
  • Logistics Management
  • Strategy
  • Event Planning
  • Experience Management
  • Visual Design
  • Vehicle Production
  • Collateral Development
  • User Experience
  • Staffing
  • Event Management
Client says...
           Prior to launching the Young & Free campaign with Beyond Traditional, we halted all other marketing efforts, and as a result of our campaign saw new checking accounts increase 500%

T. McAlpine, Currency Marketing

Young and Free

CHALLENGE

The banking world can be pretty intimidating, especially to young people. But seeing as living without a bank account is pretty difficult, Texas Dow Employees Credit Union & Alberta Common Wealth Credit Union wanted to help young people learn how to open and manage accounts. Banks aren't something young people get excited over very often, and so we embarked upon a plan to utilize one of this generation's favorite pastimes: Guitar Hero. After all, what goes better with savings accounts than AC/DC?

SOLUTION

To better engage our target demographic, we took the Young & Free program on an international tour, to the streets of Houstin, Texas and Alberta, Canada. We decked out our glass-walled 3D mobile showrooms with tons of flat screen TVs and Guitar Hero gaming systems. College-aged brand ambassadors were able to connect with and educate their peers about managing their money through a credit union. Consumers were even able to sign up for a free checking account on-site!

RESULT

With a nimble set up time of 20 minutes and a 6-week campaign, the Young & Free campaign was able to produce excellent results for Commonwealth Credit Union.

  • During the 6-week campaign, we received over 5,000 enter-to-win entries, and over 3,000 Guitar Hero games were played during events.
  • We engaged over 8,000 future credit union consumers about managing their money with a Young & Free checking account.
  • Immediately prior to our campaign, Young & Free Alberta ceased all other marketing spending, and registration into CWCU’s Young & Free checking account jumped 200% during and immediately after our campaign as a direct result of our program.

Are you engaging with your consumer, or just talking at them? Call Beyond Traditional to design a custom program that generates buzz, and most importantly, measurable results.


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