Mild to Wild Car Show

OVERVIEW

Billed as a “stunning show” by Cruzin’ Magazine, Mild to Wild is the premier for custom automobile lovers, bringing specialty car and motorcycle enthusiasts under one roof each year since 1989. 

RESULTS

To rev up attendance at this west coast favorite, we tapped into the popularity of shows like Orange County Choppers, Monster Garage and American Chopper by placing custom media buys during their prime slots.  Attendance at Mild to Wild grew 20% from the previous year’s show.