Qdoba

EXPERTISE AT WORK

Ideation
Logistics Management
Strategy
Vehicle Renovation
Vehicle Production
Event Planning & Design
Experience Management
Food Truck Marketing
Collateral Development
Website Development
Social Media & Advertising Management
Reputation Management
User Experience
Conceptual Design
Staffing
Event Management

Client says...

“ We have done things with Beyond Traditional that have never before been done at our company. We have become the “non-traditional marketing market” of our company. My colleagues, as well as VP’s and Presidents of Franchisee companies look to my team on how to execute promotions that engage consumers with our brand and showcases Qdoba as a company on the cutting-edge of non-traditional marketing platforms.

Erin Knirk, West Coast Marketing Manager

CHALLENGE

For the test launch of Street Tacos, a new Mexican street-food inspired product from Qdoba, we were called to design a campaign that connected the authentic flavors of Street Tacos to Seattle's influential foodie culture.

SOLUTION

Qdoba's Street Tacos were developed after Qdoba's Head Chef and Director of Strategic Product Development, Ted Stoner, worked with and studied authentic street food vendors in Mexico. Capitalizing on the recent street food boom rippling its way up the west coast, we took this opportunity to design Seattle's first and only free Street Taco truck.

Beyond Traditional purchased and completely renovated a 24’ rig, transforming it into Qdoba’s Street Taco Truck. The exterior was hand painted, brick siding was applied and traditional Mexican bougainvillea flowers were hand drawn and sprawling from the vehicle’s corners. We drove the truck on a dedicated traffic plan, creating our own Free Street Taco events at late night city centers, mid-day street stops and large fairs and festivals.

RESULT

Since 2009, the Qdoba Cruiser has been connecting with current and future Qdoba fans by serving them tasty, fresh samples and driving them in-store with compelling offers. For our launch of Street Tacos alone, our results were phenomenal, including:

5,000 Qdoba Street Tacos sampled
10,000 Qdoba coupons and bracelets distributed
5,000,000 online impressions
20,000 Facebook page views
PR Featured Highlights:
- Featured on King 5's New Day Northwest, Seattle Weekly and Seattle Metropolitan Magazine

If your traditional approach isn’t generating the buzz, consumer loyalty and most importantly, the sales results you need, it’s time to go Beyond Traditional.

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