THE VIRUS IS SPREADING...
Left 4 Dead 2 Mobile Tour Hits the Streets for Game's Sequel
Imagine sitting in traffic
next to a 5-foot tall hand spread over a slimy green blood-splattered
background. Look a little
closer and see that its thumb has been ripped from the hand, leaving a mangled
mess of veins and skin in its place. Congratulations! You are
now in the presence of Left 4 Dead 2, the sequel to the hugely popular original survival horror video game that launches November 17.
For the second year in a row, Left 4 Dead 2 is calling upon
the unmatched force of the experiential outdoor advertising industry to
saturate the streets in for its release date. GoMobile wrapped two multimedia head-to-toe in the the grimy Left 4 Dead brand, and are showcasing new characters as well as Left 4 Dead's signature bloody hand logo on scrolling billboards. The campaign is currently running in the greater Seattle area as one of the national launch cities for the game. To preorder Left 4 Dead 2, visit L4D.com.
WORK WE LOVE
GoMobile Features Guerrilla & Non-Traditional Work Around the World
SWISS SKYDIVING SCHOOL
Large-scale floor stickers were used inside elevators to allow the rider to feel as if he was standing above the city skyline. Why it works? Connecting a consumer to the product or service by allowing themselves to experience the product before actually using it is key to creating a lasting memory.
Advertising Agency: Wirz/BBDO, Switzerland, Creative Director: Matthias Freuler, Art Directors: Kim Sokola, Rahel Boesinger
ROCK RADIO 96.3
Guitar stands filled with "Air Guitars" for passersby to take, free of charge. Why it works? Simple concept, quick connection, lasting memory.
Advertising Agency: The Bridge, Scotland.
SEEN AN UNFORGETTABLE OUT-OF-HOME CAMPAIGN THAT BLEW YOUR MIND? SEND IT OUR WAY
THE BOLLAND BLOG
GoMobile's own Sam Bolland writes about outdoor advertising and previews special GoMobile offers. Check his blog out at www.BollandBlog.blogspot.com
Keep up to date with the most recent happenings at GoMobile, from recent experiential campaigns, to new product offerings, to our staff at unleashing guerrilla on the streets! Read at www.BeyondTraditional.com