For the test launch of Street Tacos, a new Mexican street-food inspired product from Qdoba, we were called to design a campaign that connected the authentic flavors of Street Tacos to Seattle's influential foodie culture.

After designing the product's brand feel, including the Street Tacos logo, we developed an all-flash microsite, www.QdobaStreetTacos.com, which served as a central hub for the campaign. Here, visitors could see how Street Tacos are made, learn about the Street Taco Truck campaign, and enter to win a trip to a surf camp in Baja.

We designed each ground-level Street Taco event as a stand-alone destination for consumers. We gave an old food truck a second life by completely renovating the inside and outside, with hand-painted Mexican bougainvillea flowers crawling up the sides. Each event included beachy tables and chairs, mellow string lighting and authentic accessories, like a Spanish guitar and bongo drums, to set the scene.

At key late-night events, we produced and executed video building illuminations around the corner from events, alerting the public of that free Street Tacos were now being served! The videos were actual clips from events juxtaposed with Qdoba's logo, our micro site URL, and event information.

This campaign relied entirely on the power of social media chatter to garner attention for each event through dedicated Facebook, Twitter, YouTube and Flickr pages. We devised contests for fans to guess our next location, requested input on which Seattle neighborhood the Truck should visit next and shared photos and videos from each event with fans. One devoted fan even took it upon himself to develop, maintain and update a Foursquare venue page for the Taco Truck!

For the launch of their new NOURISH+ Hair Care Collection, AVEENO wanted to engage one-on-one with salon-going men and women who usually purchase high-end hair products and demonstrate to them how NOURISH+ could revitalize, volumize and moisturize their tresses.

We connected with consumers one-on-one by partnering with Haven Salon in Seattle to stock only AVEENO NOURISH+ products in their salon for a one-day takeover. We launched fully wrapped and branded AVEENO pedicabs in Seattle, stocked with samples of NOURISH+, to transport guests to and from the salon while engaging with them about their hair's "story". Once inside, guests took "before" pictures, had personal consultations with stylists about how they tame their mane, and received a free shampoo, condition and blowout using the AVEENO's NOURISH+ product line.

"You have arrived at your destination." These are words familiar to any of us who have ever used a GPS – and these words are immortalized in every smart phone or Google map user through a single symbol: the pin.

Buying your first home is a huge accomplishment – it anchors you into a community, it provides stability, and like the red pin, it says, "You have arrived."

By choosing a symbol already associated with the idea of "getting you there" easily, D.R. Horton started one step ahead with a simple message – finding your first or second home is as simple as using a GPS.

Using an interior dual-projection, we made the new location appear to be on fire every weekend up until the launch, where we pulled down the screens for a grand reveal of the restaurant. Prior to the last week of the campaign, the only branding on the building was the url: TheFireIsSpreading.com.

For their new Miller Chill beer, Miller wanted to connect with younger consumers in Portland and Seattle by creating an environment that linked the energizing spirit of Miller Chill with the carefree vibe of summer months. The Northwest isn't exactly known for tropical weather, so creating an environment appropriate for the Chill campaign would take some creative thinking.

Electronics stores are awash with identical shiny, black televisions. So when Hitachi decided to release their new 1.5" HDTV, they needed a way to rise above the waves of carbon copy TVs and show the employees of electronics stores that their new product was both innovative and super cool. The only problem? We had two months to get the world out. Challenge accepted.

The banking world can be pretty intimidating, especially to young people. But seeing as living without a bank account is pretty difficult, Commonwealth Credit Union wanted to help young people learn how to open and manage accounts. Banks aren't something young people get excited over very often, and so we embarked upon a plan to utilize one of this generation's favorite pastimes: Guitar Hero. After all, what goes better with savings accounts than AC/DC? And thus the Young & Free campaign was born.

Targeting new college freshmen, moms with kids, and high school teens, we've produced several 3D clothing displays that take visual merchandising to new extremes. All displays were hand-built and designed in-house by the Beyond Traditional team.

We used a derivative of Geocaching, an outdoor activity that uses geographical points (usually latitude and longitude), to create a treasure hunt for participants, which dictated the vision for the entire campaign. Custom Duvel Wild Postings, each printed with the nearest bar's latitude and longitude points, were installed all over each city. To accompany them, branded Building Illuminations lit up the sky at night, and street teams of over 50 infiltrated heavy bar areas distributing custom Duvel coasters that doubled as Admit One tickets to a VIP Duvel-sponsored party. We partnered with bars in each city for "buy the beer, keep the glass" promotions that left a solid takeaway with each person that tried Duvel Green.