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Beyond Traditional Kicks Off
'Ultimate Tailgating Experience'
quesochiptruck tent crowds 

The Sept. 25th home opener was a victory for both the Seattle Seahawks and Beyond Traditional's client Qdoba.


The Beyond Traditional team was on-site at CenturyLink Field to launch Qdoba's Ultimate Tailgating Experience. Our tailgating tent was completely packed with excited Seahawks fans noshing on free samples of Qdoba's chips and Queso and sipping beverages from Coca-Cola. While filling up, fans watched pre-game coverage on four flat screen, plasma TVs, powered-up their phones at our mobile charging stations, taunted friends who weren't there on Facebook at our social stations and enjoyed free swag--including ticket-holding lanyards and Qdoba Rewards Cards loaded with another order of free chips and Queso to use in store.


Over 1,100 samples of chips and Queso and 600 lanyards were handed out during the three-hour tailgating experience. The next home game is expected to draw even more crowds as Qdoba continues its search for Seattle's Ultimate Tailgating Dish; the cook-off competition puts local tailgate chefs to the 'ultimate' test to prove whose recipe most exemplifies Qdoba's core values: Fresh, grilled and fun. The winning team will be awarded free Qdoba catering for a crowd for the Big Game on Feb. 5.


Look for the Q-Cruiser in the northwest corner of CenturyLink Field at each Seahawks home game until Dec. 12. For more information, or to find pictures from each event, visit or read the press release


Social Media Triumph for College Sale

 winnerwinner goodwillgiftcard goodwillline

For its annual Back to College Discount Day sale, Seattle Goodwill called upon Beyond Traditional to help harness the power of social media and make this year's event a huge success.


For the sale on Sept. 28, Seattle Goodwill planned to offer students 30 percent off their entire purchase when they shopped in-store, at any of the 20 Seattle Goodwill locations, and showed their student ID card. To raise awareness of the spectacular discount, the Beyond Traditional team worked extensively to promote the event through social media outreach & advertising, guerilla flyer postings, brand ambassador campus coverage and strategic placement of the Goodwill glass showroom truck. 


At four, select locations (chosen to target students at the University of Washington, Seattle University, Seattle Pacific University and Western Washington University), Seattle Goodwill set up raffles for Goodwill gift cards worth anywhere between $5 and $100. Between 3 p.m. and 6 p.m. on Sept. 28, a drawing occurred every 15 minutes for Goodwill gift cards. 


To promote the raffle, a "College Students Save!" tab was installed on the Seattle Goodwill Facebook fan page. Visitors were prompted to increase their odds of winning the $100 gift card by printing out an additional five raffle tickets. Thanks to targeted Facebook advertising and a compelling fan page tab, the Seattle Goodwill Facebook fan page saw an increase of 82 'likes' in only two weeks. By the end of the campaign, the targeted Facebook ads had generated over 740 clicks.


Hype among students for this exclusive sale was enormous and crowds swarmed each of the four participating Goodwill stores where the gift card raffles were held. To see more photos from the sale, visit

Big Success For Queso Quest 

sidetruck  freequeso   raincrowd

Fresh off of the success of recent food truck-based, alternative campaigns for Yahoo! Studios and Jack in the Box, Beyond Traditional was called upon by Qdoba Chicago and Amalgamated to commandeer a popular Chicago food truck and manage all logistics pertaining to the mobile aspect of the 'Queso Quest.' Beyond Traditional was tasked to outfit the truck with a full, branded wrap, and coordinate all staffing and scheduling for the city-wide tour.  


Captaining the truck was Chicago comedian Joey Dundale. His mission was to spread his love of Qdoba's deliciously addictive three-cheese Queso to the Chicago masses. Over three weeks, Joey and the Queso truck made stops in six different cities in-and-around the Greater Chicago Metropolitan Area. While in Chicago, Joey visited some of the city's most iconic landmarks-including Soldier Field, Chase Tower, Union Station and the Magnificent Mile.


The Queso Quest truck tour came to an end on Sept. 14; over the course of the campaign, 9,550 samples of chips and Queso, 5,425 Qdoba Chicago coupons and 2,100 menus were handed out to consumers. 


For more information, or to view additional photos and video from Joey's epicurean adventure, visit  


Spring Training 2011


Photos from recent campaign conducted for Qdoba, St. Louis Cardinals 

by Beyond Traditional



Mid-February 2012


Where Teams Will Be:


Cactus League                                  Grapefruit League

Mariners | Peoria, AZ                          Yankees | Tampa, FL

   Angels | Tempe, AZ                      Braves | La Buena Vista, FL

  Rangers | Surprise, AZ                        Red Sox | Fort Meyers, FL

White Sox | Glendale, AZ                    Phillies | Clearwater, FL

Rockies | Scottsdale, AZ                    Mets | Port St. Lucie, FL  

 Dodgers | Glendale, AZ                       Rays | Port Charlotte, FL



Believe it or not, Spring is right around the corner. If you're looking for non-traditional campaigns that put your brand or client in the hands of consumers while creating buzzworthy experiences…we've got you covered. 


We are industry experts on launching, coordinating and managing local and national campaigns that engage consumers through unforgettable brand experiences. Contact us and we will design for you a custom Spring Training campaign, directly reaching out to your customers at both the tangible and digital level. Beyond Traditional is the nation's expert on producing turn-key, mobile and experiential campaigns--our specializations include mobile billboards, food truck takeovers, 3D glass showrooms, alternative and avant-garde advertising solutions and successfully organizing and actualizing just about anything you can dream up. You want to go to the moon? We'll build you a rocket. Contact us at (206) 973-3660.   


Highlights From the Past Year: 


July 2010: Jack in the Box contacts Beyond Traditional to launch the fast food giant's first-ever mobile restaurant.


July 2010: Beyond Traditional sets a building on fire for the opening of the fiery food favorite, Wing Dome.   


November 2010: Good Morning America features our 3D mobile showroom for furniture designer Jonathan Adler, in partnership with Sterling Publishing, live, with the famous designer himself inside! 


February 2011: In just six months, Beyond Traditional launches Jack's Munchie Mobile, Jack in the Box's first-ever food truck in San Diego. 


March 2011: Seattle's first free taco truck evolves into the Q-Cruiser, a year-round mobile campaign for Qdoba Seattle.


June 2011: Beyond Traditional was chosen to launch Yahoo! Studios at Internet Week in NYC. Watch the video here.


August 2011: Beyond Traditional expands by 25 percent including adding Digital/Interactive designers and Social Media strategists.


September 2011: Beyond Traditional and Jack in the Box Inc. signed a contract for a second year of Jack's Munchie Mobile.


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Beyond Traditional Memory of the Month
Date: Sept. 19, 2011
The Beyond Traditional team spent the day at the Puyallup Fair watching Mutton Bustin'!
about us:
Beyond Traditional is an award-winning, nationally recognized and full-service alternative agency that excels in marketing, creative design and social media. For more information, visit

Beyond Traditional
Seattle, WA 
Beyond Traditional is an award-winning, nationally recognized and full-service alternative advertising agency
 that excels in alternative media, creative design and social media. Since its foundation in 2005, Beyond Traditional has used its expert use and knowledge of unconventional platforms and mediums to win clients from a variety of industries--including food & beverage, nonprofit, apparel and technology. Some of Beyond Traditional's most recent clients include Goodwill, Yahoo! Studios, Jack in the Box and D.R. Horton. For more information, visit, become a fan on Facebook at or follow @ThinkBT on Twitter.