Trouble Viewing this Email?  Click Here!


Along with possessing incomprehensible street design and a surprisingly large number of bucket drummers, Seattle's Capitol Hill neighborhood also houses some of the most talented artists in the city.  


In an effort to connect with this talented community, introduce Qdoba's newest restaurant to the area, and simultaneously support a good cause, Beyond Traditional created Qdoba Photo Project, a campaign dedicated to collecting and celebrating some of the best local photography from Capitol Hill.


Through, Capitol Hill photographers are able to submit their photography and campaign for votes from the community through Facebook and Twitter.  Locals can vote on their favorites, and each quarter a silent auction brings the community together to auction off the local art.  All proceeds from the auction will directly fund the Youth Programs at Gage Academy of Art, a local, non-profit visual arts school.  Our first quarterly contest saw hundreds of photos entered and tens of thousands of votes from the Seattle community.  Check out our blog for photos and details from past silent auctions.   


Each quarter's contest winner is featured in Qdoba's Capitol Hill location and, perhaps equally enticing, will receive one year's worth of free burritos from Qdoba!  For more information, visit



With more than 50 locations scattered across six of the world's seven continents (none in Antarctica....yet), the SAE Institute is one of the world's largest providers of education in the artistic technological arts. 


In preparation of their Open House on February 26th in Miami, Atlanta, and L.A., Beyond Traditional designed a campaign to build hype and pack the house at each campus.  Staying true to our digital/tangible mantra, we designed wild postings that feature hand drawn illustrations specific to each market with Facebook links that drive potential students online to a custom app where they can RSVP on the spot (even their mobile device!).  We encouraged students to RSVP using the Facebook app by creating a sweet incentive - the chance to win a pair of Ultrasone HFI450 headphones!  To additionally support the Open House, we launched a massive Facebook ad campaign to drive students to SAE's pages for information. 

SAE Poster Grid
Coming Soon to Atlanta, LA, and Miami

Beyond Traditional is also acting as a social media consultant to SAE in an effort to streamline communication with students and prospects.  Contact us to learn more about how we're maximizing online communication between brands and their target consumers. 



D.R. Horton is the largest home builder in America, and with over 20 communities in the Puget Sound area, the largest in Washington state as well  And while the national trend for home builders is currently focused on cutting spending, D.R. Horton is cementing their place as a leader by unveiling an ad campaign designed to demonstrate stability nationally while connecting with locals through the primary message, "You Are Here.  We Are Everywhere."  


As D.R. Horton's agency of record, Beyond Traditional took the iconic image of a pin and map to demonstrate their massive presence in the Puget Sound area.  Utilizing this idea, Beyond Traditional produced media that utilized the traditional mediums of TV, radio, and billboard placements across Washington, as well as a mobile vehicle and a custom-designed website to help consumers find one of the hundreds of Horton homes in the area.  All of these efforts helped communicate to Washingtonians that their new home really is closer than they think.   


The long term campaign which began in January will be managed exclusively by Beyond Traditional, with new TV, radio, and outdoor ads scheduled to roll out monthly. 

Mobile Trucks and Bus Billboards

This new campaign provides further evidence that Beyond Traditional can produce excellent work in traditional mediums -- TV, radio, print, etc -- in addition to the creative, non-traditional work that has made us an industry name. 



Launching March 2011, Beyond Traditional is excited to reveal the Munchie Mobile - Jack in the Box's first mobile food truck serving up classics from their menu for hungry patrons.  The Jack in the Box Munchie Mobile will hit the streets of Southern California as the ultimate mobile food truck, with built-in flat screen TVs, an external sound system and interactive games.  Featured items like the Jumbo Jack ,Spicy Chicken Sandwich, Tacos, Seasoned Curly Fries, Regular Fries, Fountain Drinks, Bacon Ultimate Cheese Burger, and Chicken Strips will be available.   


Beyond Traditional embarked on the project with Jack in the Box's Innovations Team in fall 2010 and are managing everything from the custom vehicle build to creating digital menu boards, social media presence and event staffing, training and logistics.The year long test roll out will set the stage for multiple Munchie Mobiles to hit the streets nationally in 2012. 


The Beyond Traditional team is incredibly excited to work with Jack in the Box, and we're all looking forward to the upcoming events across Southern California.  This new partnership cements Beyond Traditional's place as a creative agency with a presence in locations well beyond the Seattle area.  Look out, world!

In appropriate symmetry, we end with more news from Qdoba.  Looking for ways to engage the city of Denver, Qdoba chose Beyond Traditional to create a campaign in partnership with the Denver Nuggets.


To connect sports fans to the Qdoba brand, we created a microsite and marketing strategy to involve Denver residents in the Qdoba Serve It Up ChallengeAt Denver Nuggets home games, fans challenge each other in a quick-shot competition to win delicious prizes from Qdoba's menu.  With attendance between 15,000-20,000 for various games, Qdoba's Serve It Up Challenge is making a impression on local fans!
Stadium and In-Store Challenges

For locals who couldn't make it to a game, a custom-designed website allows users to compete with one another in three separate challenges; the "loser" of each challenge will receive a printable coupon with which to provide the winner their spoils, in this case a free entree at any Qdoba restaurant.  In-store displays, seen above, rounded out our campaign by allowing Qdoba patrons to turn their post-burrito tinfoil balls into opportunities to impress with "nothin' but can' trick shots.  Winning never felt so delicious.

Beyond Traditional is the master of the Digital/Tangible.  We design and create ground-level experiences for brands to interact with consumers, and couple them with online hubs for consumers to connect back to brands.  Shoot us an email to chat about how BT can take your brand, client or campaign and turn it, well, Beyond Traditional.

As always, contact us at 206.973.3660, or check out to see what we've been up to recently.

February 2011

SAE Institute
D.R. Horton
Jack in the Box
Facebook  Follow GoMobile!YouTube Follow  GoMobile!GoMobile on VimeoTwitter Follow  GoMobile!


about us:

Beyond Traditional (formerly GoMobile) is an award-winning, nationally recognized and full-service alternative agency that excels in experiential marketing, creative design, and social media.  For more information, visit:

Beyond Traditional
Seattle, WA