GoMobile - Beyond Traditional
Merry Christmas and Happy Holidays!

Nutcracker Mobile Doubles as Roving Food Collection Site in 4th Annual Partnership


For the fourth year in a row, GoMobile is bringing the magic of Nutcracker to the streets on behalf of Pacific Northwest Ballet.

The "Nut Truck" features a scene from the fabled story including full-sized animated figures of Herr Drosselmeier, Fritz and Clara, complete with a full stage setting and lighting. The memorable scene displayed in the vehicle is complemented by the classic soundtrack of Nutcracker which plays on the vehicle's external speakers during events.

PNB"The partnership with GoMobile allows us to bring Nutcracker into the community-generating excitement wherever it goes! We are very proud to be able to use the Nut Truck as a vehicle for collecting food for Food Lifeline, and to be able to give those generous folks a discount to Nutcracker. It's a perfect partnership," said Lia Chiarelli, Associate Director of Marketing for PNB.

The truck will be enchanting families around King County, drawing attention to the Pacific Northwest Ball
et's Nutcracker as well as their partnership with Food Lifeline.

Pacific Northwest Ballet continues to support the community that has embraced the Nutcracker by partnering with Food Lifeline of Greater Seattle in conjunction with GoMobile and Industry Graphics for their second annual "Feed the Nutcracker, Feed the Community" food drive. Those who donate canned and non-perishable food at one of the specified events will receive 15% off of their admission to Nutcracker. Spread the spirit of the holidays and help eliminate hunger by donating to Food Lifeline and attending Pacific Northwest Ballet's spectacular performance of Nutcracker.

About Pacific Northwest Ballet
Pacific Northwest Ballet, one of the largest and most highly regarded ballet companies in the United States, was founded in 1972. In July 2005, Peter Boal became Artistic Director, succeeding Kent Stowell and Francia Russell, Co-Artistic Directors since 1977. The Company of fifty-one dancers presents more than 100 performances each year of full-length and mixed repertory ballets at Marion Oliver McCaw Hall and on tour. The Company has toured to Europe, Australia, Taiwan, Hong Kong, Canada and throughout the United States, with celebrated appearances at Jacob's Pillow and in New York City and Washington DC.


Samuel BollandSamuel Bolland is an Account Executive at GoMobile, with 10 years in the out-of-home advertising industry.  We picked his brain on where OOH is headed and what it takes to keep a brand's name in the streets.

Briefly outline your experience in the advertising industry.
SB: In 2000 I was approached by Viacom TDI to relaunch and to redevelop the Tacoma and Olympia markets here in Washington.  I was in charge of over 800 buses and over 1500 billboard faces in Oregon and Washington and was really lucky in that it helped me springboard my career.  From my time at TDI Viacom I left and joined Titan Worldwide and their award winning Seattle team.  It was there that I really learned and forged my philosophy on client relationships, on direct business and how to build a pipeline connecting direct business with agency business.  From there I had short stints at Clear Channel and a couple start-ups that lead me to GoMobile.  Since my time here I couldn't be more pleased with the dedication and innovation of our team.  This is a group of people that truly care about their clients and about creating compelling campaigns. 

In your ten years in advertising, how have you seen the OOH market change?
SB: When I first started in this industry, it was all about impressions and all about CPM, and how it is that those things impact a buy.  Now, it's really not about that at all.  It's about the experience of the ad, and the way an ad can impact someone, how that ad can change and evolve into a campaign and how that evolution can move the ROI line.  ROI is so much more important to outdoor advertising than it was 10 years ago.  No one can afford to smack a logo on something and have it expect to drive results.

Where do you feel GoMobile fits in the OOH landscape?
Quite frankly it doesn't.  More and more we get calls from agencies and brands that say, "We want the big idea.  We don't know what it is yet, but we bet you do."  We love that challenge!  One of the things that is really unique about our organization is that while we began as a mobile OOH application, GoMobile possesses the power to be much more than that.  Our team can be anything you want it to be, from a unique and powerful creative arm that can get in the weeds with any of our clients, to our outstanding capabilities which span building illuminations and wraps to ground level street stenciling to complex, innovative B to B and B to C campaigns that generate results.

Whats your client relationship philosophy?
At the end of the day, what I want my clients to say about Sam is that he really wanted to help me beyond the scope of the program that he worked with me on.  I want people to say that he was not afraid to answer the tough questions, wasn't afraid to make sure that we received what we needed and that we heard what we needed to hear.  One of the most important things about client relationships in any profession is communication.  I cherish my communication with my clients.

To email Sam directly, click here.


Baltimore Healthcare Access put a giant Band aid on the health care problem in Maryland with an innovative out of home banner campaign that got attention on the streets.  To measure ROI, Baltimore Healthcare Access incorporated a texting campaign into the message where people could get information on Baltimore Healthcare Access' services.  To create the larger-than-life banner, the client used Banner Galaxy, a full service printing company that specializes in large format printing. 



Hundreds of people, feather pillows in tow, arrived in London's Town Square this month and the scene erupted in a giant pillow fight that eventually had to be broken up by police fearing injuries.  No one immediately took responsibility for the stunt, but later it was found that a small local theater organized it and due to a social media announcement out of their control, it took flight.  Either way, over 140 comments posted on a local newspaper's online story detailing it!

Photo Credit: Media Life Magazine.


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As a non-traditional and guerrilla service provider to the advertising industry, we spark instant, intimate relationships between brands and consumers to ignite a wildfire of meaningful, lasting brand conversation through efficient, strategic, and targeted non-traditional marketing experiences.

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