Posts Tagged ‘Scrolling Billboards’

A Flurry of Campaigns

October 20th, 2009

The great thing about our scrolling billboard vehicles is that although they can be tricked out with 3D displays and custom wraps for the biggest brands (we’ve done multimedia campaigns for McDonalds, Coca-Cola, Hitachi, Safeco and IKEA to name a few), it is also the perfect advertising medium for local companies, non-profits and small businesses alike because it is cost-effective and can reach a company’s target demographic down to the specific neighborhood they’d like to reach. Not to mention a 10′ x 6′ ad gets a lot of attention on the streets, especially when it’s a scrolling ad like ours are!

October has been a busy month at GoMobile. Aside from prepping for some seriously big campaigns that we can’t even talk about yet (stay tuned for upcoming posts), we’ve been running multiple mobile marketing campaigns on our scrolling billboard trucks in the Seattle market for Party @ Display & Costume, Goodwill, Life Christian and Waterways. These represent local or non-profit companies that see the unparalleled benefit to interacting with the community through non-traditional and out-of-home advertising.

In out-of-home advertising, it’s all about catching the attention of the busy & bustling public. So sometimes, bigger really IS better. This month, we’ve introduced our larger than life A-frame vehicle to the streets in honor of Tacoma Holiday Food & Gift Festival at the Tacoma Dome beginning Oct 21st. The enormous 11′x22′ boards are back lit to ensure spectacular presentation during both day and evening and the vehicle can be parked at grand openings or in front of hard-to-see store locations for high visibility. Interested in the A-frame? Contact us here.

Sprite Brings Home the Green

September 17th, 2009


[youtube=http://www.youtube.com/watch?v=LRS1-lPkyzE&hl=en_US&fs=1&]

GoMobile, in conjunction with Coca-Cola, implemented a seven market campaign for Sprite entitled, “Bring Home the Green.” Seven mobile multimedia vehicles were each equipped with two sets of scrolling Sprite billboards that captured the attention of the public by announcing an enter-to-win contest with Sprite giving away $100 every ten minutes. Through the billboards, participants were invited to go to MyCokeRewards.com to enter.

The promotion, which was “Back to School” focused, targeted high-traffic retail locations in each market as well as specific target neighborhoods that fit the demographic, courtesy of a custom-designed traffic plan developed by GoMobile. Specific locations targeted included Wal-Mart, Kroger, H.E.B, and Fiesta. To ensure lasting exposure, the vehicle intermixed canvassing a three to five mile radius around each store location and stationing at key high-visibility spots in front of each location while scrolling. Aside from retail, the vehicle canvassed and parked at various events, concert venues and parks. To compliment the scrolling truck in the Houston and New Orleans markets, Sprite set up radio remotes where GoMobile dispersed Sprite product and engaged consumers in the brand.

Bow Down to Washington!

August 15th, 2008

To create excitement and promote ticket sales, GoMobile teamed up with the University of Washington’s own Husky Football for an exclusive and shared billboard scrolling campaign.

The billboards feature breathtaking creative that allows passersby to feel as if they are face-to-face with a gnarly Husky football player ready to pounce. To further the anticipation of the 2008 Husky football season, GoMobile’s signature scrolling mobile billboard vehicle will be blasting traditional UW fight songs, including “Bow Down to Washington”, “Victory for Washington” and UW marching band hits like the ever-popular “Tequila!”. With the first game of the season against long-time rival Oregon rapidly approaching, die-hard Washington fans can bask in the ambiance of being at a real game in the meantime with GoMobile.

To check out the 2008 Husky Football season lineup & buy tickets, click here.

A&W Restaurant Offers Sweet Relief to Summer Heat in Mobile Smoothie Machine

July 3rd, 2008

To combat the expected sweltering summer heat in the months ahead, A&W will begin touring a mobile ice-cold smoothee and slushee machine around the Yakima area for consumers just in time for Independence Day, beginning July 3rd.

A&W will utilize a special mobile advertising truck for their “Sweets & Treats” campaign, which features 10 scrolling billboards showcasing the new A&W Cherry Lemonade slushee and BananaBerry Dream smoothee. In a 3D mobile showroom, the truck will feature a replica of a 1950’s A&W diner, serving samples of the sweet treats to event crowds.

The state-of-the-art truck comes courtesy of GoMobile, an experimental marketing company that A&W is partnering with for their campaign. “The idea of a mobile drink machine where we could physically show consumers the product on-the-go is just what A&W needed for these summer events,” said Chris Schuler, President of GoMobile.

A&W and GoMobile’s campaign will wrap up August 3rd.