Put down your orange mocha frappacino and check this out: in honor of Mercedes Benz Fashion Week in NYC, we’re taking a look back at a super-cool campaign to promote everyone’s favorite plastic boyfriend, “Ken”.

Produced by Beyond Traditional’s affiliate Bulldog Mobile Billboards in Dallas, this retrofitted vehicle traversed the hip, fashion-conscious streets of New York to amuse and amaze passers-by on Fashion’s Night Out last September.  With individual rooms for each Ken to strut his stuff, this campaign for Mattel definitely qualifies as non-traditional.

Check out the YouTube clip above for a recap of the event!