Brilliance takes control and you produce the most beautiful, creative idea. You pitch this mind-blowing idea to your client, confident that you knocked this one out of the park. The response? Thanks, but no thanks.

You don’t win the account every time, but you do win every time you learn something new.

A loss is a win when you learn about a teammate’s hidden talent.

During crunch time, your team rallies together and the “get it done” mentality forces teammates to step outside their traditional roles, revealing this hidden gem of a talent. Play this newly discovered skill to its strength and look for ways to include the talent regularly.

A loss is a win when an idea is that good, it becomes transcendental.

When you hear “no,” don’t scrap your ingenious idea completely. Make an idea so amazing that it can be applied to another proposal.

A loss is a win when a technology solution becomes a long-term tool.

Discovering a cool new technology that you can use in multiple campaigns is a huge achievement. You could have found something that didn’t quite fit for what you were doing right then, but keep this tool in your back pocket for future campaigns.

A loss is a win when you create a winning relationship.

The client chooses to take a different direction based of the right merits and that’s okay. Set yourself up for long-term success by becoming the right partner, a creative confidant if you will. Fight hard and prove that you can provide the solution they need.

You don’t always win the client, but if you lose smarter, you will win more often.

-S