Mission Possible: Cavalier Campaigns Leave Lasting Impressions


December 1st, 2011

How do you encourage out-of-towners to travel and spend their money in your city? If you want people to come to your town, you have to think outside of the box and entice them by first bringing a little bit of your city to them:

If you’re trying to invite people in Cleveland to come to New Orleans, why not unleash beignet-wielding brand ambassadors and jazz quartets out onto the streets of Ohio? If you want Portlanders to fly down south and shop in up-and-coming, chic Atlanta boutiques, why not launch a runway show of Georgia’s hottest fashions in the middle of PDX’s hippest neighborhood, the Pearl District?

It’s that type of different thinking that led to our partnership with premier local advertising agency, Copacino + Fujikado. As a part of a joint venture, Beyond Traditional helped build and launch a mobile ‘snow globe’ for Seattle’s Convention and Visitors Bureau to encourage people to spend the holidays in Seattle. Over the course of six weeks, the snow globe made stops in Seattle, Wash., Spokane, Wash., Portland, Ore. and Vancouver, B.C.

The results? At the Rogers Santa Parade in Vancouver, B.C., the Seattle snow globe vehicle was a show-stopper. At Pioneer Courthouse Square in Portland, tens of thousands of Portlanders were convinced that a trip to the Emerald City for the holidays should be on their Christmas lists.

When it comes to promoting tourism, don’t shy away from brazen,  guerrilla advertising techniques, don’t be afraid to explore uncharted territory –that boldness could allow your client to become the star attraction of another city’s holiday parade!

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