In a creative agency, every week is a busy week–and then there are weeks where it seems like every client is running three campaigns and time-management skills are stretched to the the limit. Don’t tell clients ‘no’ because a workload seems overwhelming or impossible. At Beyond Traditional, we are strong believers of ‘where there’s a will, there’s a way.’ Here are three best practices we use to expertly handle the needs of our clientele.

Be A Masterful Multi-tasker

Here at Beyond Traditional, we aren’t strangers when it comes to tackling several campaigns at once. Prioritization and day-by-day planning have helped us stay on top of multi-campaign workloads. We optimize our performance by taking on the most pressing projects first so we are able to address unscheduled wants, needs and fire drills without added stress.

Hope For The Best, Plan For The Worst

Disciplined organization and communication are key when it comes to executing multiple campaigns. For each event/campaign, we recommend organizing all event plans/schedules/routes/maps/contact numbers and background information into folders for each team member. As plans are updated and changed, it’s essential to make sure everyone on the team has the same information.

Think ahead to what the next steps are beyond what’s right in front of you. Planning improves actuation and leads to accomplished goals and bolstered metrics of success. Even the smallest of oversights can mean a disaster for a campaign–which is why it is important to have Plans B, C and D ready for activation in case Plan A hits the fan.

Trust Your Team

Even though you’d like to be in the middle of all the action, at some point you need to accept that you cannot be in 20 places at once. Trying to micromanage every single event will only lead to high blood pressure, lack of employee confidence and a soured reputation for your business. Loosen the reigns, take a deep breath and prepare yourself to handle the occasional curve ball, knowing you have a solid support system to back you up and be decision-makers when you aren’t available. Empower your teammates to be accountable leaders and instill that you are all working together toward a common goal.

Finally, never be afraid to take on new challenges and push yourself and your business to strive for higher goals. You can’t be the best without working to get better every day.