For the second consecutive year, Beyond Traditional was handpicked by Yahoo! to launch a new brand at the world’s largest tech event–Internet Week New York. BT lead Yahoo! in digital domination and to become the most influential and innovative exhibitor of the event.

This year’s event was held in the heart of NYC’s chic SoHo neighborhood – over the course of the week, thousands of industry leading artists, designers, journalists, bloggers and techies converged to check out and share what’s awe-inspiring and avant-garde in the digital sector.

The BT team, in charge of all design and event management – from concept to execution, transformed Yahoo!’s event space into a hip lounge area where event-goers were invited to learn about Yahoo!-related content, interact with Yahoo! media and even pose for a custom photo, (which was set into a template made to appear as the front page of Yahoo!) to commemorate the event.

“[Beyond Traditional] was amazing,” Yahoo! Senior Manager of Event Marketing Dana Ching said. “[We] loved that [they] kept upping the bar each day.”

A video wall served as the key focal point of the experience – a custom-animated video drew in visitors and demonstrated the capabilities of Yahoo! Genome to target audiences and boost digital marketing potential and ROI.

To view more photos of Yahoo! at Internet Week New York, visit http://www.flickr.com/photos/yahooadvertising.