Archive for the ‘Experiential – Street Team’ Category

Rethinking Sports Sponsorships: Beyond Traditional’s Top 3 Activation Tips


November 21st, 2011

It’s no secret that becoming a sponsor of a professional sport can get your client or business’ name in front of tens of thousands of fans.  But if you’re considering a simple in-stadium banner, think again.  No longer are companies content with passive forms of advertising that, in a cluttered stadium, often get overlooked. The most innovative brands are instead turning to on-site activations to connect and captivate their audience.

AdWeek reports that brands are spending $1-3 on activations for every dollar spent on sponsorships, treating the sponsorship as, “the price of entry—then the activation takes over to make the investment effective.”

So what makes an on-site experience successful?  Here are three smart tactics to generate the most impact:

1. Make A Statement: There are dozens of brands competing for attention around a stadium, negotiating prime position and standing out is key.  An alluring, colorful set with visible interactive pieces (photo walls, games, large flat screens, branded tents, large show pieces, etc.) will demand attention.  For Jack’s Munchie Mobile, the first mobile restaurant from Jack in the Box, we negotiate corner lots for more space and increased visibility, and use supersized branded flags, an LED digital menuboard to draw in crowds.

2. Make It Fun: Remember, fans are there to have fun with their friends and families above all else.  Chasing people with a clipboard is no one’s idea of a good time.  Instead, create an interactive game that is accessible by all to give your experience life.  Crowds will form to watch participants, and lines will draw attention from faraway fans. For Qdoba’s sponsorship of the 2011 World Series Championship-winning St. Louis Cardinals, we created the Pitch N’ Win Challenge, allowing participants to pitch a branded baseball into the Cardinal’s catcher’s mitt for a chance to win the ultimate game day experience including a player meet and greet.  They also instantly took home a Qdoba card loaded with free food just for playing.

3. Create a Memory: Participants are more likely to remember the experience they just had if their takeaway is personalized.  Instead of just distributing free swag, provide them with a customized fan photo that they can take home.  Even better, allow it to be easily sharable through their social networks.  For Qdoba, we snapped photos of fans and instantly framed them with a custom baseball frame and uploaded them to Facebook so fans could instantly view and share their photos on their smart phones during the game.

Beyond Traditional’s Advertising Truck on Good Morning America!


November 9th, 2010

To execute the experiential launch of interior designer Jonathan Adler’s new books, Sterling Publishing chose Beyond Traditional to feature Adler’s Happy Chic furniture line in a glass-walled 3D mobile showroom advertising truck. The campaign, which was featured on Good Morning America on November 1st, was a joint execution between Beyond Traditional and GoMobile Network Affiliate Jeff Sheck in New York City.

Want this same type of buzz for your product launch or brand? Contact us to get started.

BT & Qdoba to Launch Seahawks 12th Fan VIP Tailgating Experience


August 31st, 2010

After 6,000 free tacos sampled and 3 months of insanely successful street taco events (read more here), Beyond Traditional and Qdoba are already thinking ahead to the next interactive event to take Seattle by storm.

Launching at Qwest Field for the Seahawks first home game, Qdoba and Beyond Traditional are launching the VIP 12th Fan Tailgating Experience. This promotion gives 8 lucky winners (and 20 of their closest friends) each their own exclusive VIP 12th Fan Tailgating Party courtesy of Qdoba. We’ll be providing a VIP lounge including flat screen TVs to watch pregame coverage on, ax XBOX 360 with Madden 2010, 4 tickets to the game, VIP parketing, and of course, all the delicious food & drinks guests can consume from Qdoba! The campaign, which will run all season long, begins Sunday, September 12th at Qwest Field. For more information on how to enter, go to!

Kirkland Loves The Street Taco Truck


June 15th, 2010


If there’s one thing we learned about Kirkland during our fifth FREE Street Taco event on Saturday, June 12th, it’s that they love to talk, dance and be filmed! A huge thanks to the people & city of Kirkland for helping make this event a huge success. We served over 400 tacos and were completely cleaned out of tacos by the end. After five events, we’ve served well over 2,000 free tacos and the buzz keeps getting larger and larger. We were on TV today, but more on that later…

Qdoba Street Taco Truck Sing-Along


June 9th, 2010


With over 1,500 FREE tacos served so far, the Qdoba Street Taco Truck is creating memories in the name of good friends, good times, and the new Mini Street Tacos from Qdoba Mexican Grill. These two guys came for the free tacos, and stayed for the opportunity to start a sing-along sensation.

For where we’ll be next, plus more photos and videos of our FREE Street Taco events, visit The Street Taco Truck’s Facebook and Twitter pages!