Jack In The Box Launches New Food Truck
March 17, 2011
With gourmet food trucks becoming a big trend in Southern California, a San Diego-based company is jumping on board.
Fast-food chain Jack in the Box's first food truck will be making the rounds in San Diego areas like the Gaslamp Quarter for the next month before the crew hits the road and heads to Orange County and Los Angeles.
"Really giving our customers what they are asking for, and if they want the truck at their wedding, we will be there," said Jennifer Kennedy, associate marketing manager with Jack in the Box.
The 34-foot long truck is inspired by 1970s van art. On the outside is a menu displayed on a flat-screen TV, while the inside is equipped with a grill, fryer and toaster for employees to prepare the food.
Like other food trucks, Jack in the Box wants to come to the customers even when there isn't a restaurant in sight.
Customer Barry Charles isn't convinced, and he told 10News, "It's a hamburger joint. There's a thousand of them everywhere."
Kennedy wouldn't reveal how much the truck costs and said sales goals for the "Munchie Mobile" haven't been set.
The truck will debut in the Gaslamp Quarter next Friday, but an exact location hasn't been decided.
To learn more about Jack in the Box's truck, go to twitter.com/munchiemobile.
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2011
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