THE SECRET TO BRAND IMMORTALITY
Chris Schuler, President of GoMobile Guest Columns in Media Inc. Magazine
BIG BANK REHAB
GoMobile & Addison Avenue Break the Habit for Customers of Big Banks
GoMobile Advertising partnered with Weber Marketing to do a three city Segway campaign for Addison Avenue Federal Credit Union in Houston, Texas; Roseville California and Loveland, Colorado. Three units and three brand ambassadors were used in each city, lead by an event manager that traveled from state to state to ensure the campaigns were executed flawlessly. GoMobile created a custom route for a GoMobile Affiliate mobile billboard vehicle in Roseville to canvass the city, creating increased awareness for Addison Avenue.
Each Segway event brought steady foot traffic, and we also took advantage of visibility from the street as we moved between shopping centers. Heads would turn in stopped cars as brand ambassadors rolled through the intersections and crosswalks. People were captivated easily by the use of the Segways as they received many honks and waves from passing cars. Brand ambassadors were equipped with talking points, as well as tons of swag including tote bags and piggy banks to passersby. After the first event in Houston, we received word that people were coming into the branch to open up checking accounts as a direct result of our event!
WORK WE LOVE
Giving Props to Non-Traditional & Guerrilla Marketing Done Well Around the World
BIG LOVE INTERACTIVE WALLBOARD
Brand: HBO series "Big Love"
Tag line: "Everybody Has Something to Hide"
Idea: A wallboard with 15 individuals on a busy street. Each person has a headset and audio jack that a passerby's iPod headphones can plug into to hear their deepest, darkest thoughts.
Why it Works: It's relatable both to individuals and the show - everyone has a secret, and Big Love focuses on a man's secret life as a polygamist.
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