Jack In The Box
Challenge
In recent years, Southern California has inspired the nation to rethink the definition of “fast food”. Mobile food trucks, no longer just offering packaged lunches and questionable meat products, began to line the streets and give legitimacy to the craft. Jack in the Box®, headquartered in San Diego, had been dreaming of their own rig for years. They called Beyond Traditional to make that dream a reality… and we designed and produced Jack's Munchie Mobile in 6-months. Now THAT'S fast food!
Solution
Beyond Traditional managed the vehicle manufacturing process to ensure that all of Jack in the Box's goals were met. Jack's Munchie Mobile was born a 34' beast, housing most equipment found in their brick and mortar restaurants. We designed a comprehensive launch that produced national news coverage, and continue to execute a strategic and sustainable social media campaigns to connect with fans, and negotiate future events to ensure Jack's Munchie Mobile is a force to be reckoned with...on the San Diego food truck scene.
RESULT
Still in its first year, Jack's Munchie Mobile has served favorites from the Jack In The Box menu at over 50 events in Southern California, has generated a robust die-hard fan base, and received requests, (nay, pleas) from consumers nation wide for a national road tour.
- Over 3,000 fans on Jack's Munchie Mobile's dedicated Facebook site with over 130k active monthly users and 2.2 million views
- Over 10 million visual impressions road and at events and growing daily
- PR Featured Highlights:
- The Huffington Post
- CNBC
- The Wall Street Journal
- CBS Los Angeles
- LA Times
Do you need a turnkey solution to your brand challenge? Let Beyond Traditional navigate the alternative, digital and social media waters to make your campaign a success. Get started.
