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	<title>Beyond Traditional &#187; Wild Walls</title>
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	<description>Seattle, Washington &#124; Non-Traditional Marketing &#124; Scrolling Billboard Trucks &#124; Alternative Advertising</description>
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		<title>Kenneth Cole Uses Mobile Billboard Truck in NYC</title>
		<link>http://www.beyondtraditional.com/blog/the-heritage-line/2009/08/436/</link>
		<comments>http://www.beyondtraditional.com/blog/the-heritage-line/2009/08/436/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 12:47:01 +0000</pubDate>
		<dc:creator>Kendall</dc:creator>
				<category><![CDATA[The Heritage Line]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[Product Sampling]]></category>
		<category><![CDATA[Sidewalk Stenciling]]></category>
		<category><![CDATA[Wild Walls]]></category>

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		<description><![CDATA[[youtube=http://www.youtube.com/watch?v=xFclVr3e-nU&#38;hl=en&#38;fs=1&#38;] To launch the new Silver Edition shoe line by Kenneth Cole in New York City, GoMobile Network Affiliate Scheck Outdoor worked with ProConcepts Media to stage a shoe delivery to the Rockefeller store featuring handsome male models. Scheck Outdoor fully branded their sleek black mobile scrolling truck with Kenneth Cole billboards and filled it [...]]]></description>
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		<title>Unleashing Guerrilla on Seattle Streets</title>
		<link>http://www.beyondtraditional.com/blog/experiential-stenciling-and-chalk/2009/08/gomobile-unleashes-guerrilla-on-seattle-streets/</link>
		<comments>http://www.beyondtraditional.com/blog/experiential-stenciling-and-chalk/2009/08/gomobile-unleashes-guerrilla-on-seattle-streets/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 18:29:31 +0000</pubDate>
		<dc:creator>Kendall</dc:creator>
				<category><![CDATA[Experiential - Stenciling and Chalk]]></category>
		<category><![CDATA[Experiential - Street Team]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[Sidewalk Stenciling]]></category>
		<category><![CDATA[Wild Walls]]></category>

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		<description><![CDATA[Untitled from GoMobile &#8211; Beyond Traditional on Vimeo. Have you seen our Missing Guerrilla? Some eager GoTeam staffers attacked the 66,000 strong Seattle Sounders game at Qwest Field yesterday on a targeted guerrilla mission: to get the word out about the new GoMobile &#8211; Beyond Traditional. Armed with spray chalk (water soluble, of course), stencils, [...]]]></description>
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