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	<title>Beyond Traditional &#187; Product Sampling</title>
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	<description>Seattle, Washington &#124; Non-Traditional Marketing &#124; Scrolling Billboard Trucks &#124; Alternative Advertising</description>
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		<title>Kenneth Cole Uses Mobile Billboard Truck in NYC</title>
		<link>http://www.beyondtraditional.com/blog/the-heritage-line/2009/08/436/</link>
		<comments>http://www.beyondtraditional.com/blog/the-heritage-line/2009/08/436/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 12:47:01 +0000</pubDate>
		<dc:creator>Kendall</dc:creator>
				<category><![CDATA[The Heritage Line]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[Product Sampling]]></category>
		<category><![CDATA[Sidewalk Stenciling]]></category>
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		<description><![CDATA[[youtube=http://www.youtube.com/watch?v=xFclVr3e-nU&#38;hl=en&#38;fs=1&#38;] To launch the new Silver Edition shoe line by Kenneth Cole in New York City, GoMobile Network Affiliate Scheck Outdoor worked with ProConcepts Media to stage a shoe delivery to the Rockefeller store featuring handsome male models. Scheck Outdoor fully branded their sleek black mobile scrolling truck with Kenneth Cole billboards and filled it [...]]]></description>
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		<title>A&amp;W Restaurant Offers Sweet Relief to Summer Heat in Mobile Smoothie Machine</title>
		<link>http://www.beyondtraditional.com/blog/experiential-street-team/2008/07/aw-restaurant-offers-sweet-relief-to-summer-heat-in-mobile-smoothie-machine/</link>
		<comments>http://www.beyondtraditional.com/blog/experiential-street-team/2008/07/aw-restaurant-offers-sweet-relief-to-summer-heat-in-mobile-smoothie-machine/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 19:36:53 +0000</pubDate>
		<dc:creator>Kendall</dc:creator>
				<category><![CDATA[Experiential - Street Team]]></category>
		<category><![CDATA[The Heritage Line]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[Product Sampling]]></category>
		<category><![CDATA[Scrolling Billboards]]></category>

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		<description><![CDATA[GoMobile and A&#38;W are teaming up to combat the expected sweltering summer heat in the months ahead, touring a mobile ice-cold smoothee and slushee machine around the Yakima area for consumers just in time for Independence Day, beginning July 3rd.]]></description>
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