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	<title>Beyond Traditional &#187; Experiential</title>
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	<description>Seattle, Washington &#124; Non-Traditional Marketing &#124; Scrolling Billboard Trucks &#124; Alternative Advertising</description>
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		<title>Guerrilla Blast: Agency Target</title>
		<link>http://www.beyondtraditional.com/blog/experiential-stenciling-and-chalk/2009/09/guerrilla-blast-agency-target/</link>
		<comments>http://www.beyondtraditional.com/blog/experiential-stenciling-and-chalk/2009/09/guerrilla-blast-agency-target/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 13:21:56 +0000</pubDate>
		<dc:creator>Kendall</dc:creator>
				<category><![CDATA[Experiential - Stenciling and Chalk]]></category>
		<category><![CDATA[Experiential - Street Team]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[Sidewalk Stenciling]]></category>

		<guid isPermaLink="false">http://www.beyondtraditional.com/?p=452</guid>
		<description><![CDATA[This is a rare look at the GoMobile guerrilla army doing what they do best: infiltrating high-traffic areas with targeted, strategic alternative media. In this instance, the squad targeted Seattle&#8217;s top advertising agencies with the Beyond Traditional message, using water-soluble spray chalk and high-pressure stencils. GoMobile is the ad agency&#8217;s secret weapon, designed to flawlessly [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Kenneth Cole Uses Mobile Billboard Truck in NYC</title>
		<link>http://www.beyondtraditional.com/blog/the-heritage-line/2009/08/436/</link>
		<comments>http://www.beyondtraditional.com/blog/the-heritage-line/2009/08/436/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 12:47:01 +0000</pubDate>
		<dc:creator>Kendall</dc:creator>
				<category><![CDATA[The Heritage Line]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[Product Sampling]]></category>
		<category><![CDATA[Sidewalk Stenciling]]></category>
		<category><![CDATA[Wild Walls]]></category>

		<guid isPermaLink="false">http://www.beyondtraditional.com/?p=436</guid>
		<description><![CDATA[[youtube=http://www.youtube.com/watch?v=xFclVr3e-nU&#38;hl=en&#38;fs=1&#38;] To launch the new Silver Edition shoe line by Kenneth Cole in New York City, GoMobile Network Affiliate Scheck Outdoor worked with ProConcepts Media to stage a shoe delivery to the Rockefeller store featuring handsome male models. Scheck Outdoor fully branded their sleek black mobile scrolling truck with Kenneth Cole billboards and filled it [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Unleashing Guerrilla on Seattle Streets</title>
		<link>http://www.beyondtraditional.com/blog/experiential-stenciling-and-chalk/2009/08/gomobile-unleashes-guerrilla-on-seattle-streets/</link>
		<comments>http://www.beyondtraditional.com/blog/experiential-stenciling-and-chalk/2009/08/gomobile-unleashes-guerrilla-on-seattle-streets/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 18:29:31 +0000</pubDate>
		<dc:creator>Kendall</dc:creator>
				<category><![CDATA[Experiential - Stenciling and Chalk]]></category>
		<category><![CDATA[Experiential - Street Team]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[Sidewalk Stenciling]]></category>
		<category><![CDATA[Wild Walls]]></category>

		<guid isPermaLink="false">http://www.beyondtraditional.com/?p=321</guid>
		<description><![CDATA[Untitled from GoMobile &#8211; Beyond Traditional on Vimeo. Have you seen our Missing Guerrilla? Some eager GoTeam staffers attacked the 66,000 strong Seattle Sounders game at Qwest Field yesterday on a targeted guerrilla mission: to get the word out about the new GoMobile &#8211; Beyond Traditional. Armed with spray chalk (water soluble, of course), stencils, [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Crash a Street Fair</title>
		<link>http://www.beyondtraditional.com/blog/experiential-event-management/2009/05/post-for-template/</link>
		<comments>http://www.beyondtraditional.com/blog/experiential-event-management/2009/05/post-for-template/#comments</comments>
		<pubDate>Sun, 31 May 2009 01:16:24 +0000</pubDate>
		<dc:creator>Kendall</dc:creator>
				<category><![CDATA[Experiential - Event Management]]></category>
		<category><![CDATA[Experiential - Street Team]]></category>
		<category><![CDATA[Experiential]]></category>

		<guid isPermaLink="false">http://www.beyondtraditional.com/?p=145</guid>
		<description><![CDATA[To bring awareness to the many reasons for shopping at Goodwill, we crashed Seattle&#8217;s (250,000 strong) Folklife Festival with protesters dressed entirely in outfits found at actual Seattle Goodwill stores. They marched both at the festival&#8217;s entrance and inside the festival, with huge picket signs encouraging attendees to “Free Your Wardrobe!”, “Eliminate Waste, Save a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Holiday Shoppers Warm Up Black Friday by Donating to Northwest Harvest</title>
		<link>http://www.beyondtraditional.com/blog/the-heritage-line/2008/12/holiday-shoppers-warm-up-black-friday-by-donating-to-northwest-harvest/</link>
		<comments>http://www.beyondtraditional.com/blog/the-heritage-line/2008/12/holiday-shoppers-warm-up-black-friday-by-donating-to-northwest-harvest/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 17:38:05 +0000</pubDate>
		<dc:creator>Kendall</dc:creator>
				<category><![CDATA[The Heritage Line]]></category>
		<category><![CDATA[3D Displays]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Experiential]]></category>

		<guid isPermaLink="false">http://www.gomobileadvertising.com/blog/?p=46</guid>
		<description><![CDATA[[youtube=http://www.youtube.com/watch?v=wEuKIZpuaro&#038;hl=en&#038;fs=1] As it turns out, all of the blood, sweat and tears (and late nights drinking Miller Chill) paid off! Out of over 400 entries, we were chosen as the silver award winner in the Vehicle Design category for our local Seattle ADDY awards. So, our entries will head to Spokane next week to be [...]]]></description>
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		<slash:comments>0</slash:comments>
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