http://www.beyondtraditional.com/blog/mobile-truck-advertising/2013/01/guerilla-marketing-fails-and-four-ways-to-avoid-them/ Seattle, Washington | Non-Traditional Marketing | Scrolling Billboard Trucks | Alternative Advertising Wed, 11 Sep 2013 02:02:53 +0000 hourly 1 http://wordpress.org/?v=3.1 http://www.beyondtraditional.com/blog/mobile-truck-advertising/2013/01/guerilla-marketing-fails-and-four-ways-to-avoid-them/#comment-4227 What Makes Nontraditional Marketing an Effective Tool? - Beyond Traditional Tue, 02 Apr 2013 18:36:51 +0000 http://www.beyondtraditional.com/blog/?p=1454#comment-4227 [...] The buzz around your campaign can start by being shared between friends and colleagues, posting a write-up on a well-known blog, or even being picked up by a national news source; the key is to get people talking about your campaign and associating it with the brand. Not every nontraditional campaign can be a home run — make sure people are talking about the ingenuity of your campaign and not the newest marketing fail. [...] [...] The buzz around your campaign can start by being shared between friends and colleagues, posting a write-up on a well-known blog, or even being picked up by a national news source; the key is to get people talking about your campaign and associating it with the brand. Not every nontraditional campaign can be a home run — make sure people are talking about the ingenuity of your campaign and not the newest marketing fail. [...]

]]> http://www.beyondtraditional.com/blog/mobile-truck-advertising/2013/01/guerilla-marketing-fails-and-four-ways-to-avoid-them/#comment-4201 50 Excellent Ad Agency Blogs Worth Reading | MonetizePros Thu, 28 Mar 2013 12:19:01 +0000 http://www.beyondtraditional.com/blog/?p=1454#comment-4201 [...] Beyond Traditional. This Seattle-based agency seeks to create experiences that connect consumers “both tangibly & digitally.” Clients include Duvel, Yahoo!, and Aveeno. Awesome recent article: Guerilla Marketing Fails and Four Ways To Avoid Them. [...] [...] Beyond Traditional. This Seattle-based agency seeks to create experiences that connect consumers “both tangibly & digitally.” Clients include Duvel, Yahoo!, and Aveeno. Awesome recent article: Guerilla Marketing Fails and Four Ways To Avoid Them. [...]

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