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	<title>Beyond Traditional &#187; The Heritage Line</title>
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		<title>Celebrating Five Years of Excellence: GoMobile &amp; PNB</title>
		<link>http://www.beyondtraditional.com/blog/the-heritage-line/2010/03/celebrating-five-years-of-excellence-gomobile-pnb/</link>
		<comments>http://www.beyondtraditional.com/blog/the-heritage-line/2010/03/celebrating-five-years-of-excellence-gomobile-pnb/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 14:33:37 +0000</pubDate>
		<dc:creator>Kendall</dc:creator>
				<category><![CDATA[The Heritage Line]]></category>

		<guid isPermaLink="false">http://www.beyondtraditional.com/?p=687</guid>
		<description><![CDATA[In October of 2005, Pacific Northwest Ballet took a chance on a start-up company with stars in its eyes and dreams of breaking through the media clutter by taking brand experiences to the streets. After a successful scrolling billboard campaign for the 2005 Nutcracker season, we had an idea for the following year that would [...]]]></description>
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		<title>GoMobile&#8217;s Mobile Christmasmobile… (it&#8217;s mobile)</title>
		<link>http://www.beyondtraditional.com/blog/the-heritage-line/2010/02/gomobiles-mobile-christmasmobile-its-mobile/</link>
		<comments>http://www.beyondtraditional.com/blog/the-heritage-line/2010/02/gomobiles-mobile-christmasmobile-its-mobile/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 10:08:54 +0000</pubDate>
		<dc:creator>Kendall</dc:creator>
				<category><![CDATA[The Heritage Line]]></category>

		<guid isPermaLink="false">http://www.beyondtraditional.com/?p=657</guid>
		<description><![CDATA[The holidays are supposed to be a time when families get together to share gifts and quality time with each other. With December being an important month in advertising, it&#8217;s not uncommon that the holiday spirit is lost in all the long nights, short deadlines, stressed clients and awkward social events. We know this more [...]]]></description>
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		<title>GoMobile &amp; Gibson Media Leave Streets Left 4 Dead…2!</title>
		<link>http://www.beyondtraditional.com/blog/the-heritage-line/2009/11/gomobile-gibson-media-leave-streets-left-4-dead-2/</link>
		<comments>http://www.beyondtraditional.com/blog/the-heritage-line/2009/11/gomobile-gibson-media-leave-streets-left-4-dead-2/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 12:10:13 +0000</pubDate>
		<dc:creator>Kendall</dc:creator>
				<category><![CDATA[The Heritage Line]]></category>

		<guid isPermaLink="false">http://www.beyondtraditional.com/?p=605</guid>
		<description><![CDATA[Imagine sitting in traffic next to a 5-foot tall hand spread over a slimy green blood-splattered background. Look a little closer and see that its thumb has been ripped from the hand, leaving a mangled mess of veins and skin in its place. Congratulations! You are now in the presence of Left 4 Dead 2, [...]]]></description>
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		<title>Sprite Brings Home the Green</title>
		<link>http://www.beyondtraditional.com/blog/the-heritage-line/2009/09/sprite-brings-home-the-green/</link>
		<comments>http://www.beyondtraditional.com/blog/the-heritage-line/2009/09/sprite-brings-home-the-green/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 17:58:22 +0000</pubDate>
		<dc:creator>Kendall</dc:creator>
				<category><![CDATA[The Heritage Line]]></category>
		<category><![CDATA[Scrolling Billboards]]></category>

		<guid isPermaLink="false">http://www.beyondtraditional.com/?p=480</guid>
		<description><![CDATA[[youtube=http://www.youtube.com/watch?v=LRS1-lPkyzE&#38;hl=en_US&#38;fs=1&#38;] GoMobile, in conjunction with Coca-Cola, implemented a seven market campaign for Sprite entitled, &#8220;Bring Home the Green.&#8221;  Seven mobile multimedia vehicles were each equipped with two sets of scrolling Sprite billboards that captured the attention of the public by announcing an enter-to-win contest with Sprite giving away $100 every ten minutes.  Through the billboards, [...]]]></description>
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		<title>Kenneth Cole Uses Mobile Billboard Truck in NYC</title>
		<link>http://www.beyondtraditional.com/blog/the-heritage-line/2009/08/436/</link>
		<comments>http://www.beyondtraditional.com/blog/the-heritage-line/2009/08/436/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 12:47:01 +0000</pubDate>
		<dc:creator>Kendall</dc:creator>
				<category><![CDATA[The Heritage Line]]></category>
		<category><![CDATA[Experiential]]></category>
		<category><![CDATA[Product Sampling]]></category>
		<category><![CDATA[Sidewalk Stenciling]]></category>
		<category><![CDATA[Wild Walls]]></category>

		<guid isPermaLink="false">http://www.beyondtraditional.com/?p=436</guid>
		<description><![CDATA[[youtube=http://www.youtube.com/watch?v=xFclVr3e-nU&#38;hl=en&#38;fs=1&#38;] To launch the new Silver Edition shoe line by Kenneth Cole in New York City, GoMobile Network Affiliate Scheck Outdoor worked with ProConcepts Media to stage a shoe delivery to the Rockefeller store featuring handsome male models. Scheck Outdoor fully branded their sleek black mobile scrolling truck with Kenneth Cole billboards and filled it [...]]]></description>
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