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	<title>Beyond Traditional &#187; Industry Insight</title>
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	<description>Seattle, Washington &#124; Non-Traditional Marketing &#124; Scrolling Billboard Trucks &#124; Alternative Advertising</description>
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		<title>Best Practices For Picking The Right Hashtag For Your Campaign</title>
		<link>http://www.beyondtraditional.com/blog/industry-insight/2013/10/best-practices-for-picking-the-right-hashtag-for-your-campaign/</link>
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		<pubDate>Mon, 14 Oct 2013 18:36:19 +0000</pubDate>
		<dc:creator>Nicole</dc:creator>
				<category><![CDATA[Industry Insight]]></category>

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		<description><![CDATA[Remember when # represented a number sign? Nowadays, # is synonymous with the popular hashtag. Originally on Twitter, the hashtag has now infiltrated Instagram, Tumblr, Pinterest, Google+, Vine, and Facebook. Hashtags allow for social media users to search and track topics based on a keyword. Platforms such as Tagboard even allow for cross-channel aggregation to [...]]]></description>
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		<title>Sam, Uncensored: How to Manage a Campaign When Not In Market</title>
		<link>http://www.beyondtraditional.com/blog/industry-insight/sam-uncensored/2013/10/sam-uncensored-how-to-manage-a-campaign-when-not-in-market/</link>
		<comments>http://www.beyondtraditional.com/blog/industry-insight/sam-uncensored/2013/10/sam-uncensored-how-to-manage-a-campaign-when-not-in-market/#comments</comments>
		<pubDate>Wed, 02 Oct 2013 17:44:13 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Industry Insight]]></category>
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		<description><![CDATA[&#160; With multiple campaigns activating in different cities simultaneously, I often manage campaign and market launches while not physically present to oversee them in action (if you have an in on some crazy technology like teleporting though, hit me up). That being said, I have learned a thing or two over on how to effectively [...]]]></description>
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		<title>Three Ways To Break Through the Holiday Media Clutter</title>
		<link>http://www.beyondtraditional.com/blog/industry-insight/2013/09/three-ways-to-break-through-the-holiday-media-clutter/</link>
		<comments>http://www.beyondtraditional.com/blog/industry-insight/2013/09/three-ways-to-break-through-the-holiday-media-clutter/#comments</comments>
		<pubDate>Fri, 20 Sep 2013 16:41:28 +0000</pubDate>
		<dc:creator>Nicole</dc:creator>
				<category><![CDATA[Industry Insight]]></category>

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		<description><![CDATA[&#160; While September may seem too early to think about the winter holidays, those pumpkins will turn into sugarplums in a blink of the eye. Brands are starting to rev up their holiday advertising campaigns and consumers are prepared to put on the blinders as the hurricane of media messages is hurled at them. How [...]]]></description>
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		<title>Sam, Uncensored: When a loss is a win (No really, a win)</title>
		<link>http://www.beyondtraditional.com/blog/industry-insight/sam-uncensored/2013/05/sam-uncensored-when-a-loss-is-a-win-no-really-a-win/</link>
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		<pubDate>Thu, 09 May 2013 13:17:55 +0000</pubDate>
		<dc:creator>Sam</dc:creator>
				<category><![CDATA[Sam, Uncensored]]></category>

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		<description><![CDATA[Brilliance takes control and you produce the most beautiful, creative idea. You pitch this mind-blowing idea to your client, confident that you knocked this one out of the park. The response? Thanks, but no thanks. You don’t win the account every time, but you do win every time you learn something new. A loss is [...]]]></description>
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		<title>Sam, Uncensored: When Cool Technology is Not Effective</title>
		<link>http://www.beyondtraditional.com/blog/industry-insight/sam-uncensored/2013/04/sam-uncensored-when-cool-technology-is-not-effective/</link>
		<comments>http://www.beyondtraditional.com/blog/industry-insight/sam-uncensored/2013/04/sam-uncensored-when-cool-technology-is-not-effective/#comments</comments>
		<pubDate>Tue, 23 Apr 2013 11:03:50 +0000</pubDate>
		<dc:creator>Nicole</dc:creator>
				<category><![CDATA[Sam, Uncensored]]></category>

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		<description><![CDATA[Many brands want to be a part of the “cool kids” group, flaunting the latest technologies and being the talk of the town. Incorporating a “wow” factor into your campaigns can be a homerun with consumers, but sometimes that intriguing element can also be detrimental in helping you reach your goals. When looking to incorporate [...]]]></description>
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