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	<title>Beyond Traditional &#187; Page</title>
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	<description>Seattle, Washington &#124; Non-Traditional Marketing &#124; Scrolling Billboard Trucks &#124; Alternative Advertising</description>
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		<title>Guerilla Marketing FAILS and Four Ways to Avoid Them</title>
		<link>http://www.beyondtraditional.com/blog/mobile-truck-advertising/2013/01/guerilla-marketing-fails-and-four-ways-to-avoid-them/</link>
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		<pubDate>Tue, 08 Jan 2013 21:11:27 +0000</pubDate>
		<dc:creator>Page</dc:creator>
				<category><![CDATA[Mobile Truck Advertising]]></category>

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		<description><![CDATA[In today&#8217;s age of media and technology, it can be hard to make your mark in the advertising world. More and more, companies are turning to Guerrilla Marketing as a means of grabbing attention and inspiring interest by using consumer participation and/or engagement. This tactic involves extensive planning and a comprehensive knowledge of consumer culture. [...]]]></description>
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