SEATTLE – Early September, school was back in sesh’ and a whole new crop of fresh fall finds hit the racks at Goodwill just in time for the new harvest.
To celebrate, Beyond Traditional designed and built a custom mobile showcase featuring dress-forms donned in unique digs, presented in and outside of a real dorm room furnished with real Goodwill finds.
The truck took to the streets and cobblestone nooks and crannies of Seattle’s college campuses, Greek rows, and popular hangouts, schooling clueless freshmen on why their neighborhood Goodwill is the best place for quality previously loved goods.
Beyond Traditional used scrolling billboards to highlight “your missing item” (they literally cut it out of the billboard) and featured a map showing the surprisingly close distance between Seattle colleges and respective nearby Goodwill locations. Trained Brand Ambassadors distributed 5,000 coupons, many of which were promptly brought directly to the store for redemption.
This campaign is one of over a dozen unique, nontraditional executions Beyond Traditional has designed for Goodwill in its four-year partnership. Beyond Traditional was proud to recently sponsor Goodwill’s Glitter Gala this month for the third year in a row, which raised over $250,000 for its Job Training and Education programs.
