Fresh off of the success of recent food truck-based, alternative campaigns for Yahoo! Studios and Jack in the Box, Beyond Traditional was called upon by Qdoba Chicago and Amalgamated to commandeer a popular Chicago food truck and manage all logistics pertaining to the mobile aspect of the ‘Queso Quest.’ Beyond Traditional was tasked to outfit the truck with a full, branded wrap, and coordinate all staffing and scheduling for the city-wide mobile tour.

Captaining the truck was Chicago comedian Joey Dundale. His mission was to spread his love of Qdoba’s deliciously addictive three-cheese Queso to the Chicago masses. Over three weeks, Joey and the Queso truck made stops in six different cities in-and-around the Greater Chicago Metropolitan Area. While in Chicago, Joey visited some of the city’s most iconic landmarks-including Soldier Field, Chase Tower, Union Station and the Magnificent Mile.

The Queso Quest truck tour came to an end on Sept. 14; over the course of the campaign, 9,550 samples of chips and Queso, 5,425 Qdoba Chicago coupons and 2,100 menus were handed out to consumers.

For more information, or to view additional photos and video from Joey’s epicurean adventure, visit www.QuesoQuest.com. To learn more about mobile tours/mobile billboards/truck advertising opportunities, contact us at 206.973.3660.

D.R. Horton is the largest home builder in America, and with over 20 communities in the Puget Sound area, the largest in Washington state as well And while the national trend for home builders is currently focused on cutting spending, D.R. Horton is cementing their place as a leader by unveiling an ad campaign designed to demonstrate stability nationally while connecting with locals through the primary message, “You Are Here. We Are Everywhere.”

As D.R. Horton’s agency of record, we took the iconic image of a pin and map to demonstrate their massive presence in the Puget Sound area. We produced media that utilized the traditional mediums of TV, radio, and billboard placements across Washington, as well as a mobile billboard truck and a custom-designed website to help consumers find one of the hundreds of Horton homes in the area. All of these efforts helped communicate to Washingtonians that their new home really is closer than they think.

The long term campaign which began in January will be managed by our team exclusively, with new TV, radio, and outdoor ads scheduled to roll out monthly. This new campaign provides further evidence that Beyond Traditional can produce excellent work in traditional mediums — TV, radio, print, etc. — in addition to the creative, non-traditional work that has made us an industry name.

Put down your orange mocha frappacino and check this out: in honor of Mercedes Benz Fashion Week in NYC, we’re taking a look back at a super-cool campaign to promote everyone’s favorite plastic boyfriend, “Ken”.

Produced by Beyond Traditional’s affiliate Bulldog Mobile Billboards in Dallas, this retrofitted vehicle traversed the hip, fashion-conscious streets of New York to amuse and amaze passers-by on Fashion’s Night Out last September.  With individual rooms for each Ken to strut his stuff, this campaign for Mattel definitely qualifies as non-traditional.

Check out the YouTube clip above for a recap of the event!

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The only thing better than seeing the incredible participation within one of our latest online projects is having the honor to meet some of those that participated in person.  We had the chance to do that last night at Qdoba’s first silent auction to raise money for the Gage Acadamy of Art.

We created QdobaPhotoProject.com to showcase the immense talent that flows from the artsy community of Capitol Hill in Seattle.  Hundreds of Capitol Hill resident photographers uploaded their photos and the Seattle community as a whole was able to vote for their favorites – with the winner receiving a pretty droolworthy prize: a year’s worth of burritos from Qdoba Mexican Grill!  The space above Qdoba in the Capitol Hill neighborhood was the site of the auction, which saw photographers and community members alike pass through purchasing art with all proceeds benefitting the Gage Acadamy of Art.  Qdoba provided a full catering bar as well as shaken agave margaritas and cerveza.

After lusting over some of the photography that was submitted, we at BT couldn’t resist copping a few for our own personal collection..