For the second consecutive year, Beyond Traditional was handpicked by Yahoo! to launch a new brand at the world’s largest tech event–Internet Week New York. BT lead Yahoo! in digital domination and to become the most influential and innovative exhibitor of the event.

This year’s event was held in the heart of NYC’s chic SoHo neighborhood – over the course of the week, thousands of industry leading artists, designers, journalists, bloggers and techies converged to check out and share what’s awe-inspiring and avant-garde in the digital sector.

The BT team, in charge of all design and event management – from concept to execution, transformed Yahoo!’s event space into a hip lounge area where event-goers were invited to learn about Yahoo!-related content, interact with Yahoo! media and even pose for a custom photo, (which was set into a template made to appear as the front page of Yahoo!) to commemorate the event.

“[Beyond Traditional] was amazing,” Yahoo! Senior Manager of Event Marketing Dana Ching said. “[We] loved that [they] kept upping the bar each day.”

A video wall served as the key focal point of the experience – a custom-animated video drew in visitors and demonstrated the capabilities of Yahoo! Genome to target audiences and boost digital marketing potential and ROI.

To view more photos of Yahoo! at Internet Week New York, visit http://www.flickr.com/photos/yahooadvertising.

A few members of the Beyond Traditional team are out for the week to help Yahoo! make a big impression at this year’s Internet Week New York.

At only a couple of days into the event, being held in the heart of NYC’s chic SoHo neighborhood at the 82 Mercer Conference Center, Yahoo! has turned heads and has already risen to become one of the most popular exhibitors of the Week.

Beyond Traditional, in charge of all design–from concept to execution, transformed Yahoo!’s event space into a hip lounge area where event goers were invited to hang out, watch Yahoo!-related content, interact with Yahoo! media and even pose for a custom photo to commemorate the event.

Video walls and pentagonal pillars, featuring touch-screens synced with web apps, separated the event space and broadcasted sizzle reels, interactive experiences, video content and live media from Yahoo! Finance, News, Sports, Screen and Entertainment to Internet Week attendees.

In front of a behemoth purple depiction of the New York City skyline, guests put on their best socialite impressions and posed for a photo–once taken, the photo was instantly uploaded and fit into one of five tabloid-themed frames that users could choose from to customize their souvenirs.

In addition to crowds of techies, Yahoo! lounge visitors have also included the NYC mayor and resident multi-billionaire, Michael Bloomberg.

Check in soon for more information and photos from the event!

At the Seattle Mariners home opener, the team from Beyond Traditional celebrated its third year of partnership with Qdoba Seattle by taking this year’s Summer Sampling Tour to the next level.

Three months ago, Qdoba Seattle came to Beyond Traditional with a challenge–how can we expand upon our event footprint outside of the allure of a free food truck?

We put our heads together and the answer came easily–what’s more nostalgic, fun and social than a photo booth? What could top the instant gratification of a photo print out and the unique takeaway of a custom keepsake?

We quickly got to work and, in a matter of days, we designed and built the interactive photo booth in-house, equipped it with a touch screen monitor and linked the system with WiFi technology so that photos were instantly uploaded, emailed directly to participants and printed on-site for fans to take home and post on their refrigerators.

Over the course of two and a half hours, over 1,000 samples of Qdoba’s hot and savory chips and Queso were passed out and 130 fans climbed into the Qdoba photo booth to “flavor-ize” themselves and show us their best “cheesy,” “spicy” and “sweet” faces.

To view more photos from the game visit www.qdobacruiser.com–the campaign’s online hub, also built and designed by Beyond Traditional.