Author Archive

Houston Gets Young & Free!

September 2nd, 2008

The Texas Dow Employees Credit Union, a not-for-profit financial cooperative 125,000 strong called us to kick off the launch their new “Young & Free” program with a college campus tour and search for the program’s spokesperson.

We designed a mobile event to engage the hard-to-reach 19-25 demographic by creating a festival on wheels. We ran a Guitar Hero competition where friends could compete head-to-head while being broadcast live through seven flat panel TVs to surrounding crowds. Outside, college-aged brand ambassadors engaged their peers about the benefits of managing their money with a credit union without feeling sales-y. Participants entered to win a Guitar Hero set-up and more information on the Young & Free program, and we re able to sign up for a free checking account on the spot.

During the 6-week campaign, we received over 5,000 enter-to-win entries, over 3,000 Guitar Hero games were played, and over 8,000 people were engaged about the Young & Free program. Immediately prior to our campaign, Young & Free Alberta ceased all other marketing spending, and registration into CWCU’s Young & Free checking account jumped 200% during and immediately after our campaign.

Bow Down to Washington!

August 15th, 2008

To create excitement and promote ticket sales, GoMobile teamed up with the University of Washington’s own Husky Football for an exclusive and shared billboard scrolling campaign.

The billboards feature breathtaking creative that allows passersby to feel as if they are face-to-face with a gnarly Husky football player ready to pounce. To further the anticipation of the 2008 Husky football season, GoMobile’s signature scrolling mobile billboard vehicle will be blasting traditional UW fight songs, including “Bow Down to Washington”, “Victory for Washington” and UW marching band hits like the ever-popular “Tequila!”. With the first game of the season against long-time rival Oregon rapidly approaching, die-hard Washington fans can bask in the ambiance of being at a real game in the meantime with GoMobile.

To check out the 2008 Husky Football season lineup & buy tickets, click here.

IKEA Uses Mobile Showroom to Deliver 2009 Catalogs

August 5th, 2008

To roll out the 2009 issue of their popular idea book to eager followers, IKEA is taking a unique approach to the traditional delivery system: they’re getting help by using a mobile billboard and 3D showroom vehicle from GoMobile! The truck will travel around the greater Puget Sound area, as well as make appearances at local fairs, festivals, and parades, passing out approximately 1 million copies of the IKEA catalogs for the third straight year. “This year, you’ll find 374 pages that provide ideas, inspiration, and solutions to everyone’s home furnishing needs. The theme for our 2009 IKEA catalog is ‘Home is the most important place in the world’. It will showcase our unique point of view – the home is made for living. You will find that we are focusing on three main areas of the home – the kitchen, the bedroom, and living room.” says IKEA Store Manager, Laurie Helm. “We’re always excited this time of year to show our customers all of our new products at our new lower prices.” The free-of-charge catalog will be released July 29th in more than 27 languages and shipped to over 35 countries around the world. The BioDiesel-fueled truck is a signature vehicle by GoMobile, and features mobile billboards on multiple sides that display new IKEA products at their ever-affordable prices. The crown jewel of the truck is a complete living space encapsulated in the truck’s glass sides that acts as an invitation to the IKEA store as well as inspiration to customers. This is the seventh partnership for IKEA and GoMobile, with past campaigns including the Twice Yearly Sale and their latest, “Live Small (in a BIG way)!” which showcased living ideas for small spaces and dorm rooms. The campaign kicks off July 29th and ends September 1st.

Shared Letters from Our Affiliates

July 24th, 2008

I was sorting through some papers in the office and found a couple notes that I thought I’d share. Back in April we held the 2nd annual GoMobile Affiliate Conference here in Seattle and were thrilled with the positive reaction of all the attendees. The three day conference included a cruise on Seattle’s Puget Sound with dinner and drinks, and guest speakers Jim Copacino and Betti Fujikado of Copacino+Fujikado, a national award winning advertising firm. They had an outstanding presentation and had some truly valuable information for us, which we all sponged up eagerly.

Thanks to everyone who attended and made the Affiliate Conference such a success and we look forward to seeing you all next year! On to the letters:

“There are no words to express our thanks for the way we were treated during our brief stay. So many topics were covered in a short period of time, but team “GoMobile” covered them with a great deal of attention. You made us feel that there is such a thing as “team work” without losing individuality. On behalf of Pilar, Eric and myself I want you to know that you and your team made the impossible become possible in a very short period of time.” – Mike Amengual, Future 2000 Corp.

“Just a quick note to say thank you for the awesome job you all did hosting the affiliate conference. It was a delight to see each of you again and to meet all the fine affiliates you have attracted from around the nation. Best wishes to everyone for great continued success and thanks again!” – Dennis Anderson, Anderson Mobile Media

IKEA Offers Big Ideas for Small Space and Campus Living

July 20th, 2008

Furniture giant IKEA takes another step in promoting environmentally conscious living in their latest campaign “Live Small in a Big Way” which offers fun, economical solutions to small space living. The campaign utilizes experiential marketing, including a mobile 3D showroom that began touring the streets of Seattle beginning July 14th.

The campaign, which began just in time for college-bound students to start planning their dorm décor, features a complete room display as well as mobile billboards. Echoing its environmental undertones, the alternative campaign runs entirely on GoMobile’s BioDiesel-fueled trucks. The entire room showcases furniture that can be incorporated into petite spaces, acting as a mobile idea-book for consumers.

“Live Small in a Big Way” marks the sixth campaign partnership for IKEA and GoMobile Advertising to date, with past promotions including IKEA’s new Teen Zone, as well as their infamous Twice Yearly Sale. “IKEA has always been about getting the most for your money, and this campaign physically shows how far that money can take you in designing a room around a small space,” says IKEA Advertising Manager Carol Merry.

The IKEA campaign began July 14th and wraps up July 26th.