Author Archive

GoMobile UNCENSORED!

April 8th, 2009

GoMobile was recently asked to answer a set of questions about our event marketing experiences in 2008 by Event Marketing Magazine’s EX Awards, for which we were recently announced as finalists. The EX Awards competition honors the best of the best in event marketing each year, and we were thrilled to be chosen for our Miller Chill campaign in 2008. We wanted to share our video responses with you as a sneak peek before they’re shown at the EX Award Ceremony on April 24th. As you can see, we keep it pretty lighthearted in the office, but when it comes down to it, we’re obsessed with experiential and event marketing and we live for creating unforgettable brand experiences for consumers. To watch all the videos, click here.

Hey – We Won an ADDY!

March 24th, 2009

As it turns out, all of the blood, sweat and tears (and late nights drinking Miller Chill) paid off! Out of over 400 entries, we were chosen as the silver award winner in the Vehicle Design category for our local Seattle ADDY awards. So, our entries will head to Spokane next week to be judged for regionals. The awards show was last Friday, and it was a blast. Seattle does some really creative work! We were honored to be there, humbled with our single award amidst some giant agencies taking home armfuls.

Not Your Mom’s Goodwill

January 28th, 2009

When Goodwill launched a new store on the hippest street in Seattle’s University District, they knew they had to get the attention of the 18-22 year olds who frequent the street known as simply “The Ave”. That meant ditching the typical clean, white walls for burnt red and army green, organizing the store to fit the choosy demographic, and hiring GoMobile to use non-traditional techniques to reach the locals. We created a 3D mobile showroom featuring fashion-forward outfits with pieces from Burberry and United Colors of Benetton, all found at local Goodwill stores. We printed a bold statement, “Not Your Mom’s Goodwill,” on each side of the display to differentiate Goodwill On The Ave from other locations. “This mobile showroom can be likened to owning a window display that spans The Ave in its entirely. That kind of exposure will help introduce this unique Goodwill to the public in a fun way”, said GoMobile President Chris Schuler.

Holiday Shoppers Warm Up Black Friday by Donating to Northwest Harvest

December 3rd, 2008


[youtube=http://www.youtube.com/watch?v=wEuKIZpuaro&hl=en&fs=1]

The economy may be suffering, but American shoppers are still finding room in their hearts and their wallets to donate to a good cause this holiday season. With 35% more families visiting food banks this year, the call for donations has never been more urgent, and Seattle shoppers helped answer that call during the Macy’s Holiday Parade on November 28th.

Throughout the day, Pacific Northwest Ballet, GoMobile Advertising and event staff donated by AC Model and Talent raised over $600 in cash donations through their “Feed the Nutcracker, Feed the Community” food drive. Canned and non-perishable food was also collected, with all contributions benefiting Northwest Harvest. The “Feed the Nutcracker, Feed the Community” food drive has been collecting donations at local grocery stores and events in the greater Seattle area since mid-November.

This Saturday, December 6th, the Nut truck will be attending KING 5’s Home Team Harvest Food Drive. The Nut truck will be at Tacoma Mall from 7am-9am, Northgate Mall from 10am-12pm and Everett Mall from 1pm-3pm accepting non-perishable and canned food as well as cash donations, all benefiting Northwest Harvest.

For a full list of upcoming donation events or more information, visit PNB.org.

Pacific Northwest Ballet Brings Nutcracker to the Streets for Third Year!

November 10th, 2008

There’s no greater gift than a magical memory and no holiday entertainment quite like Nutcracker. Pacific Northwest Ballet has brought this cherished Stowell/Sendak classic ballet to the Northwest for 25 years and to celebrate, they’ve brought the joy of Nutcracker to the streets with a 3-D mobile display courtesy of GoMobile Advertising. The “Nut truck” features an enchanting excerpt of Maurice Sendak’s storybook world, complete with stage lighting and characters, while some of Nutcracker’s most memorable music plays to watching crowds through an external sound system. The truck will be seen at events around King County to bring cheer to families as well as awareness of Pacific Northwest Ballet’s 2008 Nutcracker season that is now underway.

To give back to the community that has supported Nutcracker for 25 years, Pacific Northwest Ballet has teamed with Northwest Harvest, GoMobile Advertising, and Industry Graphics for a food drive coined “Feed the Nutcracker, Feed the Community”. “The creative forces at GoMobile have expertly transformed our Nut Truck into a roving collection site for NW Harvest. This unique collaboration has expanded our collection efforts for NW Harvest, while offering great discounts on Nutcracker tickets–clearly a perfect partnership!” said Lia Chiarelli, PNB’s Associate Director of Marketing and Communications.

Giant Nutcracker bins will be at local grocery store events as well as Northwest Harvest events and the Macy’s Holiday Parade on Friday, November 28th to collect food for local families in need. Upcoming events include:

Albertsons Mercer Island

November 21, 2008 from 4pm to 7pm
2755 77th Ave SE
Mercer Island, WA 98040

Tackle Hunger with Seattle Seahawks 12pm-2pm
November 23, 2008 game starts at 1:15pm

Macy’s Holiday Parade
November 28, 2008 8am-7pm

Westlake Center & Pacific Place

Look for the Mice & Nutcracker Bins!

Safeway Coldcreek

December 4, 2008 4pm-7pm
6911 Coal Creek Pkwy SE
Newcastle, WA 98052

Home Team Harvest with KING 5

December 6, 2008
NORTHGATE MALL

Corner of Northgate Way & 5th NE
in the Northgate Mall parking lot
10AM-12PM
EVERETT MALL
1402 SE Everett Mall Way
1PM-3PM

Broadway QFC
December 12, 2008 4pm-7pm
523 E. Broadway
Seattle, WA 98102