Author Archive

Unleashing Guerrilla on Seattle Streets

August 6th, 2009


Untitled from GoMobile – Beyond Traditional on Vimeo.

Have you seen our Missing Guerrilla? Some eager GoTeam staffers attacked the 66,000 strong Seattle Sounders game at Qwest Field yesterday on a targeted guerrilla mission: to get the word out about the new GoMobile – Beyond Traditional. Armed with spray chalk (water soluble, of course), stencils, and “Missing Guerrilla” postings, we infiltrated the area and left no post or patch of cement (ok, there were probably a few patches we missed) untouched. In two words… strategic & fearless. If only the Sounders played that way last night… (BOO BARCELONA!)

Free Rides for Planet Earth

June 30th, 2009

We worked with BicyTaxi of New York to introduce Seattle to emission-free pedicabs offering rides absolutely free of charge! The new AVEENO® product and its four separate lines (Revitalize, Soothe, Volumize, and Moisturize) were showcased on fully wrapped and branded pedicabs which transported customers to and from the salon and cruised the streets passing out samples. Haven Salon in Ballard offered free wash & styling appointments using only the AVEENO® product line to allow customers to feel the AVEENO® difference for themselves. “Before and after” photos were taken of each client and they were invited to share their hair’s “story” and write about how they attempt to tame their mane. We’re happy to report that the client’s and salon’s goal of filling their photo board with over 30 before and after blow-outs was exceeded in only eight hours and over the course of the day hundreds of AVEENO® shampoo sample bottles were handed out to eager customers.

How to Crash a Street Fair

May 30th, 2009

To bring awareness to the many reasons for shopping at Goodwill, we crashed Seattle’s (250,000 strong) Folklife Festival with protesters dressed entirely in outfits found at actual Seattle Goodwill stores. They marched both at the festival’s entrance and inside the festival, with huge picket signs encouraging attendees to “Free Your Wardrobe!”, “Eliminate Waste, Save a Shirt!” and “Fight to Stop Outfit Dumping!”, etc. We handed out 10,000 special offer coupons for 30% any item at Goodwill, and afterward Seattle Goodwill saw an increase in door swings and sales.

The EX Awards Through Our Eyes

April 29th, 2009

Event Marketer magazine’s EX Awards were on Monday night, it’s now Wednesday afternoon and my body is just now returning to homeostasis (which tells you what a great event it was). It was an excellent experience for Chris (President of GoMobile) and I to be able to rub elbows with a lot of our fellow experiential marketing industry colleagues and be recognized for the efforts we’ve made in creating a niche in this industry. We were nominated for the Best Vehicle Design category for our mobile marketing campaign with Miller Chill last summer, and I would tell you what happened next, but I made a video blog during the event so you can see it all for yourself.

-Ryan

Miller Chill ADDY Award Update!

April 20th, 2009


[youtube=http://www.youtube.com/watch?v=L2qPSQuPEfo&hl=en&fs=1&]

As announced a couple blog posts down, as well as all over our website and the internet community as a whole (we hate secrets), we won a Silver ADDY Award for our Miller Chill campaign at last month’s local competition put on by the AAF. Well, we just got word a couple days ago that at the regional competition (competing against five states in the Pacific Northwest,) we won another ADDY…And this time it’s GOLD! You should have seen us in the office when we heard. Ryan, our Marketing Director, literally jumped from his chair, arms flailing, and he and I ran into Chris’ office like a couple of 5-year olds (which actually isn’t uncharacteristic of us.) In other words, we’re all really excited. From here, we’ll go on to the National competition held in the other Washington (DC) on May 8th and 9th. The Miller Chill Cuban Lounge campaign was an outstanding display that the team worked painstakingly on, so we kinda feel like proud parents of an honor student right now (look out for our “Our beer campaign can beat up your beer campaign” bumper stickers soon.)