Author Archive

GoMobile & Gibson Media Leave Streets Left 4 Dead…2!

November 17th, 2009

Imagine sitting in traffic next to a 5-foot tall hand spread over a slimy green blood-splattered background. Look a little closer and see that its thumb has been ripped from the hand, leaving a mangled mess of veins and skin in its place. Congratulations! You are now in the presence of Left 4 Dead 2, the sequel to the hugely popular original survival horror video game that launches November 17.

For the second year in a row, Gibson Media has called upon the unmatched force of the experiential outdoor advertising industry to saturate the streets with messaging promoting the release of the new Left 4 Dead 2. GoMobile wrapped two multimedia head-to-toe in the the grimy Left 4 Dead brand, and are showcasing new characters as well as Left 4 Dead’s signature bloody hand logo on scrolling billboards. The campaign is currently running in the greater Seattle area as one of the national launch cities for the game. To preorder Left 4 Dead 2, visit L4D.com.

A Flurry of Campaigns

October 20th, 2009

The great thing about our scrolling billboard vehicles is that although they can be tricked out with 3D displays and custom wraps for the biggest brands (we’ve done multimedia campaigns for McDonalds, Coca-Cola, Hitachi, Safeco and IKEA to name a few), it is also the perfect advertising medium for local companies, non-profits and small businesses alike because it is cost-effective and can reach a company’s target demographic down to the specific neighborhood they’d like to reach. Not to mention a 10′ x 6′ ad gets a lot of attention on the streets, especially when it’s a scrolling ad like ours are!

October has been a busy month at GoMobile. Aside from prepping for some seriously big campaigns that we can’t even talk about yet (stay tuned for upcoming posts), we’ve been running multiple mobile marketing campaigns on our scrolling billboard trucks in the Seattle market for Party @ Display & Costume, Goodwill, Life Christian and Waterways. These represent local or non-profit companies that see the unparalleled benefit to interacting with the community through non-traditional and out-of-home advertising.

In out-of-home advertising, it’s all about catching the attention of the busy & bustling public. So sometimes, bigger really IS better. This month, we’ve introduced our larger than life A-frame vehicle to the streets in honor of Tacoma Holiday Food & Gift Festival at the Tacoma Dome beginning Oct 21st. The enormous 11′x22′ boards are back lit to ensure spectacular presentation during both day and evening and the vehicle can be parked at grand openings or in front of hard-to-see store locations for high visibility. Interested in the A-frame? Contact us here.

Sprite Brings Home the Green

September 17th, 2009


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GoMobile, in conjunction with Coca-Cola, implemented a seven market campaign for Sprite entitled, “Bring Home the Green.” Seven mobile multimedia vehicles were each equipped with two sets of scrolling Sprite billboards that captured the attention of the public by announcing an enter-to-win contest with Sprite giving away $100 every ten minutes. Through the billboards, participants were invited to go to MyCokeRewards.com to enter.

The promotion, which was “Back to School” focused, targeted high-traffic retail locations in each market as well as specific target neighborhoods that fit the demographic, courtesy of a custom-designed traffic plan developed by GoMobile. Specific locations targeted included Wal-Mart, Kroger, H.E.B, and Fiesta. To ensure lasting exposure, the vehicle intermixed canvassing a three to five mile radius around each store location and stationing at key high-visibility spots in front of each location while scrolling. Aside from retail, the vehicle canvassed and parked at various events, concert venues and parks. To compliment the scrolling truck in the Houston and New Orleans markets, Sprite set up radio remotes where GoMobile dispersed Sprite product and engaged consumers in the brand.

Guerrilla Blast: Agency Target

September 10th, 2009

This is a rare look at the GoMobile guerrilla army doing what they do best: infiltrating high-traffic areas with targeted, strategic alternative media. In this instance, the squad targeted Seattle’s top advertising agencies with the Beyond Traditional message, using water-soluble spray chalk and high-pressure stencils. GoMobile is the ad agency’s secret weapon, designed to flawlessly execute all forms of non-traditional and experiential advertising beyond its four walls of conception. If you’re an agency that saw our message, let us know! You may have even earned a quarter, on us.

Kenneth Cole Uses Mobile Billboard Truck in NYC

August 28th, 2009


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To launch the new Silver Edition shoe line by Kenneth Cole in New York City, GoMobile Network Affiliate Scheck Outdoor worked with ProConcepts Media to stage a shoe delivery to the Rockefeller store featuring handsome male models. Scheck Outdoor fully branded their sleek black mobile scrolling truck with Kenneth Cole billboards and filled it with male models, who were revealed to eager crowds surrounding the store. As the door swung open, the models, carrying stacks of silver shoe boxes, weaved through the crowd amidst cheers and entered the store to make the fancy delivery. With a turnaround time of only one week, the program generated a ton of buzz and was featured on national television program Access Hollywood. Kenneth Cole himself was in attendance at the event to meet and greet fans of the brand as well.

The new Silver Edition shoes feature a cork and Poron foam-lining designed to make wearing even sky high heels a comfortable experience. To see the line, visit KennethCole.com.