Launching at Qwest Field for the Seahawks first home game, Qdoba and Beyond Traditional are launching the VIP 12th Fan Tailgating Experience. This promotion gives 8 lucky winners (and 20 of their closest friends) each their own exclusive VIP 12th Fan Tailgating Party courtesy of Qdoba. We’ll be providing a VIP lounge including flat screen TVs to watch pregame coverage on, ax XBOX 360 with Madden 2010, 4 tickets to the game, VIP parketing, and of course, all the delicious food & drinks guests can consume from Qdoba! The campaign, which will run all season long, begins Sunday, September 12th at Qwest Field. For more information on how to enter, go to www.QdobaTailgate.com!

You’ve probably heard the controversy over bottled water companies that are simply bottling tap water and charging something like a 2000% premium to consumers.

Rainier Ice is not one of those companies.

Rainier Ice is a premium all-natural Artesian water. It rises from a pure, protected aquifer fed by pristine Cascade Mountain rain and snow. No tap water, no processed spring water. A simple and rare delicacy found in few places in the world.

Needless to say, we’re believers. Rainier Ice brought us a case of water to try on our own and turns out their “It’s the Taste” tagline is unbelievably accurate – the bottles disappeared in something like 24 hours.

So, when we were asked by Rainier Ice to increase brand awareness of their product line, we knew that people had to try the water itself to experience the difference. So, we unleashed a team of Brand Ambassadors, trained on the differences between Rainier Ice Artesian water and the aforementioned glorified tap water companies, on Seattle’s huge Seafair weekend festivities. While teams handed out bottled water, our supersized 10′x22′ Great White A-Frame Mobile Billboard Vehicle canvassed the area to create more brand awareness and connect the launch. Throughout the day, we distributed over 1,400 bottles and made a lot of reconsider their favorite bottled water company…

Our dream clients are those that aren’t afraid to take risks, thrive on doing something different, and love to get in the thick of it with our creative team. By these standards, the team at Wing Dome, Seattle’s favorite hot wing spot, have totally rocked our world. They called us because they’re opening a new store in West Seattle, a neighborhood of Seattle that’s more like an island in and of itself. Wing Dome is known for it’s spicy wings, fiery sauces, and it’s 7-Alarm Challenge (7 of Wing Dome’s 7-Alarm wings in 7 minutes), which while doing “client research” our Creative Director Ryan Moss attempted and failed miserably at. All this talk about heat and we knew we could do some really awesome things with, what else, fire.

We created a campaign called “The Fire is Spreading” and used non-traditional advertising to launch TheFireIsSpreading.com, a microsite we designed to provide up-to-date information on the grand opening while providing fun opportunities to interact with the brand, such as the ability to challenge your friends “Mad Libs” style to the 7-Alarm Challenge and take a quiz to see how spicy you really are in Wing Dome sauce terms.

The video to the left is a sneak peak at a unique interior building illumination we’re doing weekend nights at the new storefront while it’s being built out, behind custom vinyl window decals we created for the new store.

Accompanying the building projection are nearly 20 large hand-applied chalk graphics, strategically placed around the high-traffic footprint of busy West Seattle. The West Seattle Herald took note of what we’re doing and we’re loving that the West Seattle crowd “gets” our different approach to getting the word out.

There is a lot more in the works for Wing Dome, so stay tuned but until then – hope you enjoy the sneak peak!

In the meantime… we still found time to celebrate our Creative Director, Ryan Moss’ birthday at our new local hangout, Hooverville where we used paper towels for cake plates and ate Sodo Pizza and …things of this photo’s nature.

-Jamie

P.S. Yes, we take our Washington pride very seriously.  Note the Washington Apple shots.  Jealous?

If there’s one thing we learned about Kirkland during our fifth FREE Street Taco event on Saturday, June 12th, it’s that they love to talk, dance and be filmed! A huge thanks to the people & city of Kirkland for helping make this event a huge success. We served over 400 tacos and were completely cleaned out of tacos by the end. After five events, we’ve served well over 2,000 free tacos and the buzz keeps getting larger and larger. We were on TV today, but more on that later…

For our campaign with Qdoba Mexican Grill and their new Mini Street Taco product, we took an old, rusted vehicle and gave it a new life as a shiny and authentic Street Taco Truck! The overhaul included replacement of the entire interior including all pipes, fixtures, flooring and siding, as well as a completely hand-painted exterior which featured traditional Mexican bougainvillea flowers winding around the rear of the vehicle and large hand-painted Street Taco logos. We also designed and produced the exterior set surrounding the vehicle, including lighting, painted signs, custom finished tables and chairs and more.

For where the Street Taco Truck will be next, plus more photos and videos of our free taco events, visit The Street Taco Truck’s Facebook and Twitter pages!

With over 1,500 FREE tacos served so far, the Qdoba Street Taco Truck is creating memories in the name of good friends, good times, and the new Mini Street Tacos from Qdoba Mexican Grill. These two guys came for the free tacos, and stayed for the opportunity to start a sing-along sensation.

For where we’ll be next, plus more photos and videos of our FREE Street Taco events, visit The Street Taco Truck’s Facebook and Twitter pages!

GoMobile’s latest campaign in partnership with Qdoba Mexican Grill is making Seattle sizzle with the 1st ever FREE Street Taco Truck, which has served over 1,000 free tacos so far, using only social media to announce its locations. The Street Taco Truck campaign was designed by GoMobile to allow people to experience authentic Mexican street food culture while tasting Qdoba’s new product, Mini Street Tacos.

Qdoba’s Street Taco Truck launched fittingly on Cinco De Mayo in Fremont, and has since held events near The High Dive as well as in Queen Anne after the Tim McGraw concert on May 18. At least 6 more events are in the works, with future locations scheduled for Capital Hill and Ballard in the coming weeks.

Taking a word-of-mouth approach to their events, the Street Taco Truck is relying completely on social media to announce their upcoming locations only days before they arrive on-site. So far, they’ve received announcements from CitySearch, Yelp, and prominent Seattle bloggers, food columnists and radio DJs to help spread the word. Over 500 fans are tracking the truck on Facebook and Twitter, and numbers are growing daily. In addition to receiving a free Mini Street Taco, guests who visit the Street Taco Truck are given a coupon by trained GoMobile brand ambassadors for a Mini Street Taco meal and are also given a chance to win a trip to a Baja surf camp at www.QdobaStreetTacos.com.

“Seattle’s street food movement is rapidly growing, and we wanted to contribute to that by allowing people to try Qdoba’s new product for themselves while experiencing that culture,” said Samuel Bolland, GoMobile Account Executive handling the Qdoba campaign. “Creating the campaign from start to finish has been a ton of fun.” GoMobile is taking on every aspect of the campaign including logo design, purchase and overhaul of the taco truck, microsite creation, social media management and event management. The entire campaign came together in just over three weeks and the vehicle was hand-painted by GoMobile.

The following is what happens when the creative team at GoMobile has a brain child, and stays at the office past midnight to nurture it. The ADDY Awards are the world’s largest advertising competition, sponsored by the American Advertising Federation (AAF). After having taken home the Gold for our Miller Chill campaign in 2009, we were snubbed this year and took it kind of personally. Feeling a little left out, we decided to turn to our fellow Addy Rejects and create, for all of us, a safe place to discuss our feelings. A haven if you will. And with that… www.ADDYRejects.com was born.

While attending our local ADDY award ceremony in Seattle, we distributed fake ADDY Reject business cards to our friends and colleagues and, with a pat on the back, offered them support of they needed it after the award ceremony. Our crew also congratulated the winners with a building illumination outside the event, which was updated with all local ADDY Gold winners. A special ADDYRejects Twitter congratulated winners, consoled losers, and an emergency hot line (which conveniently went to voicemail) allowed distraught advertising professionals to vent their frustrations.

If www.ADDYRejects.com looks a little …different… aesthetically, than our other work… well, good. We had a lot of fun taking a time machine back to the internet circa 1996 and had many laughs at those who participated via our Guestbook.

In October of 2005, Pacific Northwest Ballet took a chance on a start-up company with stars in its eyes and dreams of breaking through the media clutter by taking brand experiences to the streets. After a successful scrolling billboard campaign for the 2005 Nutcracker season, we had an idea for the following year that would really shake things up. We convinced PNB that to really bring the magic of Nutcracker to the city of Seattle, they should allow us to build a live, physical representation of the show that would cruise around and visit events in a mobile glass showroom. The fact that they trusted us to depict Nutcracker in the same traditionally high standards that the city has come to expect from the professional, nationally-recognized ballet company was a Christmas miracle in itself!

Since that year, we’ve been in competition with ourselves to step up our partnership with PNB, developing new ways to excite families in Seattle and encourage them to make Nutcracker. That’s meant developing the “Feed the Nutcracker, Feed the Community” campaign in 2008, which now in it’s second year has raised over 1,000 pounds of food and diapers for families in need, and expanding our presence by unleashing Nutcracker street teams to the famous Macy’s Holiday Parade to pass out ticket coupons to those who donated what they could.

Now, in 2010, we feel it’s only fitting to look back on one of GoMobile’s first clients, one that believed in our vision and one that we have been proud to work with each and every year.

The average college student spends nearly $1000 on textbooks each year – a number that is rarely questioned, as students think that buying from their campus bookstore or online is their only option. BookRenter.com contacted us to develop a ground-level guerrilla marketing campaign that doubled as a wake-up call for college students about the high cost of textbooks while engaging them in real, one-on-one conversations about alternatives.

After meeting with the BookRenter.com team and gathering a feel for their brand and their goals, we developed a campaign that played off the familiar visual of a campus protest. We handled all aspects of the campaign, including concept, design, management and execution. We targeted University of South Florida in Tampa, University of Texas in Austin and San Diego State University in January, as students were starting a new quarter and requiring new textbooks. During our conversations with students, we distributed $5.00 off coupons for each school with a special tracking code that allowed BookRenter.com to see the jump in sales from the campaign, individual to each school.

“Typical college protests usually focus on a polarizing topic that can pin students against each other, but the issue of overpriced books is one that resonates with ALL students and unites them, and it was a topic that once brought up, got a lot of strong reactions from frustrated students,” said Jamie Hall, Marketing Associate at GoMobile. “As a recent graduate, I was angry that a service like this didn’t exist for me!”

In just one week at each school, over 23,000 coupons were distributed with a substantial jump in BookRenter.com online orders!

The holidays are supposed to be a time when families get together to share gifts and quality time with each other. With December being an important month in advertising, it’s not uncommon that the holiday spirit is lost in all the long nights, short deadlines, stressed clients and awkward social events. We know this more than anyone, so this year we vowed that if our ad agency friends couldn’t find time to celebrate, we’d bring the holiday celebration to them! We created the Christmasmobile – a roaming cozy Christmas lodge complete with all the makings of a traditional family gathering: a (faux) deer head mounted over a cozy fireplace, vintage lighting, and seating that puts you way too close to your weird Uncle Sal.

And what Christmas celebration could you last through without copious amounts of alcohol? We brought along Starbucks Coffee and hot chocolate, with Bailey’s Irish Cream and Peppermint Schnapps to ward off any Scrooges… or at least make them drunk Scrooges very quickly.

We really let the guerrilla out of its cage for the launch Duvel Green, a unique ale released by Belgian brewing company Duvel. We were asked by San Francisco’s Real Branding to mutually create and execute a complete guerrilla marketing campaign that took to the streets in New York City, Chicago & San Francisco during the month of December. We used a derivative of Geocaching, an outdoor activity that uses geographical points (usually latitude & longitude) to create a treasure hunt for participants, to dictate the vision for the entire campaign.

The goal was to create ground-level buzz for Duvel Green through multiple mediums that got people talking with the ultimate reward of tasting the golden ale for themselves. To do this, we installed over 100 wild postings (with over 2,000 posters) in the 3 cities, infiltrated metropolitan cores with over 180 brand ambassadors distributing 25,000 coasters which doubled as VIP passes to exclusive Duvel parties, and lit up the cities with building illuminations at night, all connected by identical brand messages. The result was a coherent campaign that filled up bars serving Duvel Green in each market – some even to the point of tapping out, with standing room only! We also gave away over 1,000 of Duvel Green’s signature glasses over the 3-week campaign to those who tried the beer themselves, and estimate total interactions and impressions at over one million. After consuming many a Duvel Green over the course of the campaign, our team’s grown quite addicted to the brew and we’d like to push for more frequent availability in our home city of Seattle!

To download the official GoMobile/Duvel Green press release, click here.

It has come to our attention that a campaign is coming to the Northwest by way of Las Vegas, NV promoting an adult entertainment establishment on a mobile billboard vehicle. Although we respect the right to freedom of expression, we at GoMobile want to make it impeccably clear to our clients as well as the public that we are in no way affiliated with this campaign, its vehicle, or the company behind it.  The vehicle is not a GoMobile Network vehicle, and it is in no way associated with GoMobile and any of its 60 affiliate markets across the country.

For over four years we have been no strangers to pushing the envelope with our signature glass-walled 3D mobile showroom vehicles, however we at GoMobile are held by a strong set of uncompromising moral standards that dictate what we put in front of the public.  We will continue to be led by these morals in the future in everything we do, and thank you for your continued support of GoMobile, our clients, and our work!

Sincerely,

Chris Schuler
President, GoMobile

Imagine sitting in traffic next to a 5-foot tall hand spread over a slimy green blood-splattered background. Look a little closer and see that its thumb has been ripped from the hand, leaving a mangled mess of veins and skin in its place. Congratulations! You are now in the presence of Left 4 Dead 2, the sequel to the hugely popular original survival horror video game that launches November 17.

For the second year in a row, Gibson Media has called upon the unmatched force of the experiential outdoor advertising industry to saturate the streets with messaging promoting the release of the new Left 4 Dead 2. GoMobile wrapped two multimedia head-to-toe in the the grimy Left 4 Dead brand, and are showcasing new characters as well as Left 4 Dead’s signature bloody hand logo on scrolling billboards. The campaign is currently running in the greater Seattle area as one of the national launch cities for the game. To preorder Left 4 Dead 2, visit L4D.com.

The great thing about our scrolling billboard vehicles is that although they can be tricked out with 3D displays and custom wraps for the biggest brands (we’ve done multimedia campaigns for McDonalds, Coca-Cola, Hitachi, Safeco and IKEA to name a few), it is also the perfect advertising medium for local companies, non-profits and small businesses alike because it is cost-effective and can reach a company’s target demographic down to the specific neighborhood they’d like to reach. Not to mention a 10′ x 6′ ad gets a lot of attention on the streets, especially when it’s a scrolling ad like ours are!

October has been a busy month at GoMobile. Aside from prepping for some seriously big campaigns that we can’t even talk about yet (stay tuned for upcoming posts), we’ve been running multiple mobile marketing campaigns on our scrolling billboard trucks in the Seattle market for Party @ Display & Costume, Goodwill, Life Christian and Waterways. These represent local or non-profit companies that see the unparalleled benefit to interacting with the community through non-traditional and out-of-home advertising.

In out-of-home advertising, it’s all about catching the attention of the busy & bustling public. So sometimes, bigger really IS better. This month, we’ve introduced our larger than life A-frame vehicle to the streets in honor of Tacoma Holiday Food & Gift Festival at the Tacoma Dome beginning Oct 21st. The enormous 11′x22′ boards are back lit to ensure spectacular presentation during both day and evening and the vehicle can be parked at grand openings or in front of hard-to-see store locations for high visibility. Interested in the A-frame? Contact us here.

GoMobile, in conjunction with Coca-Cola, implemented a seven market campaign for Sprite entitled, “Bring Home the Green.”  Seven mobile multimedia vehicles were each equipped with two sets of scrolling Sprite billboards that captured the attention of the public by announcing an enter-to-win contest with Sprite giving away $100 every ten minutes.  Through the billboards, participants were invited to go to MyCokeRewards.com to enter.

The promotion, which was “Back to School” focused, targeted high-traffic retail locations in each market as well as specific target neighborhoods that fit the demographic, courtesy of a custom-designed traffic plan developed by GoMobile.  Specific locations targeted included Wal-Mart, Kroger, H.E.B, and Fiesta.  To ensure lasting exposure, the vehicle intermixed canvassing a three to five mile radius around each store location and stationing at key high-visibility spots in front of each location while scrolling.  Aside from retail, the vehicle canvassed and parked at various events, concert venues and parks.  To compliment the scrolling truck in the Houston and New Orleans markets, Sprite set up radio remotes where GoMobile dispersed Sprite product and engaged consumers in the brand.  

This is a rare look at the GoMobile guerrilla army doing what they do best: infiltrating high-traffic areas with targeted, strategic alternative media. In this instance, the squad targeted Seattle’s top advertising agencies with the Beyond Traditional message, using water-soluble spray chalk and high-pressure stencils. GoMobile is the ad agency’s secret weapon, designed to flawlessly execute all forms of non-traditional and experiential advertising beyond its four walls of conception. If you’re an agency that saw our message, let us know! You may have even earned a quarter, on us.