Around here, actions speak louder than words (so do pictures and video.) So when it comes to the work we've done for our clients, don't take our word for it - check out what really happened on the streets.
Wednesday, April 29th, 2009
Event Marketer magazine’s EX Awards were on Monday night, it’s now Wednesday afternoon and my body is just now returning to homeostasis (which tells you what a great event it was). It was an excellent experience for Chris (President of GoMobile) and I to be able to rub elbows with a lot of our fellow experiential marketing industry colleagues and be recognized for the efforts we’ve made in creating a niche in this industry. We were nominated for the Best Vehicle Design category for our mobile marketing campaign with Miller Chill last summer, and I would tell you what happened next, but I made a video blog during the event so you can see it all for yourself.
-Ryan
Posted in 3D Showroom, Beyond Traditional | 3 Comments »
Monday, April 20th, 2009
As announced a couple blog posts down, as well as all over our website and the internet community as a whole (we hate secrets), we won a Silver ADDY Award for our Miller Chill campaign at last month’s local competition put on by the AAF. Well, we just got word a couple days ago that at the regional competition (competing against five states in the Pacific Northwest,) we won another ADDY…And this time it’s GOLD! You should have seen us in the office when we heard. Ryan, our Marketing Director, literally jumped from his chair, arms flailing, and he and I ran into Chris’ office like a couple of 5-year olds (which actually isn’t uncharacteristic of us.) In other words, we’re all really excited. From here, we’ll go on to the National competition held in the other Washington (DC) on May 8th and 9th. The Miller Chill Cuban Lounge campaign was an outstanding display that the team worked painstakingly on, so we kinda feel like proud parents of an honor student right now (look out for our “Our beer campaign can beat up your beer campaign” bumper stickers soon.)
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Wednesday, April 8th, 2009
GoMobile was recently asked to answer a set of questions about our event marketing experiences in 2008 by Event Marketing Magazine’s EX Awards, for which we were recently announced as finalists. The EX Awards competition honors the best of the best in event marketing each year, and we were thrilled to be chosen for our Miller Chill campaign in 2008. We wanted to share our video responses with you as a sneak peek before they’re shown at the EX Award Ceremony on April 24th. As you can see, we keep it pretty lighthearted in the office, but when it comes down to it, we’re obsessed with experiential and event marketing and we live for creating unforgettable brand experiences for consumers. To watch all the videos, click here.
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Tuesday, March 24th, 2009
As it turns out, all of the blood, sweat and tears (and late nights drinking Miller Chill) paid off! Out of over 400 entries, we were chosen as the silver award winner in the Vehicle Design category for our local Seattle ADDY awards. So, our entries will head to Spokane next week to be judged for regionals. The awards show was last Friday, and it was a blast. Seattle does some really creative work! We were honored to be there, humbled with our single award amidst some giant agencies taking home armfuls.
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Wednesday, January 28th, 2009
When Goodwill launched a new store on the hippest street in Seattle’s University District, they knew they had to get the attention of the 18-22 year olds who frequent the street known as simply “The Ave”. That meant ditching the typical clean, white walls for burnt red and army green, organizing the store to fit the choosy demographic, and hiring GoMobile to use non-traditional techniques to reach the locals. We created a 3D mobile showroom featuring fashion-forward outfits with pieces from Burberry and United Colors of Benetton, all found at local Goodwill stores. We printed a bold statement, “Not Your Mom’s Goodwill,” on each side of the display to differentiate Goodwill On The Ave from other locations. “This mobile showroom can be likened to owning a window display that spans The Ave in its entirely. That kind of exposure will help introduce this unique Goodwill to the public in a fun way”, said GoMobile President Chris Schuler.
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Wednesday, December 3rd, 2008
As it turns out, all of the blood, sweat and tears (and late nights drinking Miller Chill) paid off! Out of over 400 entries, we were chosen as the silver award winner in the Vehicle Design category for our local Seattle ADDY awards. So, our entries will head to Spokane next week to be judged for regionals. The awards show was last Friday, and it was a blast. Seattle does some really creative work! We were honored to be there, humbled with our single award amidst some giant agencies taking home armfuls.Pacific Northwest Ballet and GoMobile Advertising collected canned food and over $600 in cash donations at the Macy’s Holiday Parade for Northwest Harvest.
The economy may be suffering, but American shoppers are still finding room in their hearts and their wallets to donate to a good cause this holiday season. With 35% more families visiting food banks this year, the call for donations has never been more urgent, and Seattle shoppers helped answer that call during the Macy’s Holiday Parade on November 28th.
Throughout the day, Pacific Northwest Ballet, GoMobile Advertising and event staff donated by AC Model and Talent raised over $600 in cash donations through their “Feed the Nutcracker, Feed the Community” food drive. Canned and non-perishable food was also collected, with all contributions benefiting Northwest Harvest. The “Feed the Nutcracker, Feed the Community” food drive has been collecting donations at local grocery stores and events in the greater Seattle area since mid-November.
This Saturday, December 6th, the Nut truck will be attending KING 5’s Home Team Harvest Food Drive. The Nut truck will be at Tacoma Mall from 7am-9am, Northgate Mall from 10am-12pm and Everett Mall from 1pm-3pm accepting non-perishable and canned food as well as cash donations, all benefiting Northwest Harvest.
For a full list of upcoming donation events or more information, visit PNB.org.
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Monday, November 10th, 2008
There’s no greater gift than a magical memory and no holiday entertainment quite like Nutcracker. Pacific Northwest Ballet has brought this cherished Stowell/Sendak classic ballet to the Northwest for 25 years and to celebrate, they’ve brought the joy of Nutcracker to the streets with a 3-D mobile display courtesy of GoMobile Advertising. The “Nut truck” features an enchanting excerpt of Maurice Sendak’s storybook world, complete with stage lighting and characters, while some of Nutcracker’s most memorable music plays to watching crowds through an external sound system. The truck will be seen at events around King County to bring cheer to families as well as awareness of Pacific Northwest Ballet’s 2008 Nutcracker season that is now underway.
To give back to the community that has supported Nutcracker for 25 years, Pacific Northwest Ballet has teamed with Northwest Harvest, GoMobile Advertising, and Industry Graphics for a food drive coined “Feed the Nutcracker, Feed the Community”. “The creative forces at GoMobile have expertly transformed our Nut Truck into a roving collection site for NW Harvest. This unique collaboration has expanded our collection efforts for NW Harvest, while offering great discounts on Nutcracker tickets–clearly a perfect partnership!” said Lia Chiarelli, PNB’s Associate Director of Marketing and Communications.
Giant Nutcracker bins will be at local grocery store events as well as Northwest Harvest events and the Macy’s Holiday Parade on Friday, November 28th to collect food for local families in need. Upcoming events include:
Albertsons Mercer Island
November 21, 2008 from 4pm to 7pm
2755 77th Ave SE
Mercer Island, WA 98040
Tackle Hunger with Seattle Seahawks 12pm-2pm
November 23, 2008 game starts at 1:15pm
Macy’s Holiday Parade
November 28, 2008 8am-7pm
Westlake Center & Pacific Place
Look for the Mice & Nutcracker Bins!
Safeway Coldcreek
December 4, 2008 4pm-7pm
6911 Coal Creek Pkwy SE
Newcastle, WA 98052
Home Team Harvest with KING 5
December 6, 2008
NORTHGATE MALL
Corner of Northgate Way & 5th NE
in the Northgate Mall parking lot
10AM-12PM
EVERETT MALL
1402 SE Everett Mall Way
1PM-3PM
Broadway QFC
December 12, 2008 4pm-7pm
523 E. Broadway
Seattle, WA 98102
Shanty Cafe Holiday Fundraiser
December 16, 2008 Until 3pm
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Tuesday, September 2nd, 2008
The Texas Dow Employees Credit Union, a not-for-profit financial cooperative 125,000 strong called us to kick off the launch their new “Young & Free” program with a college campus tour and search for the program’s spokesperson.
We designed a mobile event to engage the hard-to-reach 19-25 demographic by creating a festival on wheels. We ran a Guitar Hero competition where friends could compete head-to-head while being broadcast live through seven flat panel TVs to surrounding crowds. Outside, college-aged brand ambassadors engaged their peers about the benefits of managing their money with a credit union without feeling sales-y. Participants entered to win a Guitar Hero set-up and more information on the Young & Free program, and we re able to sign up for a free checking account on the spot.
During the 6-week campaign, we received over 5,000 enter-to-win entries, over 3,000 Guitar Hero games were played, and over 8,000 people were engaged about the Young & Free program. Immediately prior to our campaign, Young & Free Alberta ceased all other marketing spending, and registration into CWCU’s Young & Free checking account jumped 200% during and immediately after our campaign.
Posted in 3D Showroom, Beyond Traditional, Scrolling Billboard, Street Team | 2 Comments »
Tuesday, August 5th, 2008
To roll out the 2009 issue of their popular idea book to eager followers, IKEA is taking a unique approach to the traditional delivery system: they’re getting help by using a mobile billboard and 3D showroom vehicle from GoMobile! The truck will travel around the greater Puget Sound area, as well as make appearances at local fairs, festivals, and parades, passing out approximately 1 million copies of the IKEA catalogs for the third straight year. “This year, you’ll find 374 pages that provide ideas, inspiration, and solutions to everyone’s home furnishing needs. The theme for our 2009 IKEA catalog is ‘Home is the most important place in the world’. It will showcase our unique point of view – the home is made for living. You will find that we are focusing on three main areas of the home – the kitchen, the bedroom, and living room.” says IKEA Store Manager, Laurie Helm. “We’re always excited this time of year to show our customers all of our new products at our new lower prices.” The free-of-charge catalog will be released July 29th in more than 27 languages and shipped to over 35 countries around the world. The BioDiesel-fueled truck is a signature vehicle by GoMobile, and features mobile billboards on multiple sides that display new IKEA products at their ever-affordable prices. The crown jewel of the truck is a complete living space encapsulated in the truck’s glass sides that acts as an invitation to the IKEA store as well as inspiration to customers. This is the seventh partnership for IKEA and GoMobile, with past campaigns including the Twice Yearly Sale and their latest, “Live Small (in a BIG way)!” which showcased living ideas for small spaces and dorm rooms. The campaign kicks off July 29th and ends September 1st.
Posted in 3D Showroom, Beyond Traditional, Street Team | 7 Comments »
Sunday, July 20th, 2008
Furniture giant IKEA takes another step in promoting environmentally conscious living in their latest campaign “Live Small in a Big Way” which offers fun, economical solutions to small space living. The campaign utilizes experiential marketing, including a mobile 3D showroom that began touring the streets of Seattle beginning July 14th.
The campaign, which began just in time for college-bound students to start planning their dorm décor, features a complete room display as well as mobile billboards. Echoing its environmental undertones, the alternative campaign runs entirely on GoMobile’s BioDiesel-fueled trucks. The entire room showcases furniture that can be incorporated into petite spaces, acting as a mobile idea-book for consumers.
“Live Small in a Big Way” marks the sixth campaign partnership for IKEA and GoMobile Advertising to date, with past promotions including IKEA’s new Teen Zone, as well as their infamous Twice Yearly Sale. “IKEA has always been about getting the most for your money, and this campaign physically shows how far that money can take you in designing a room around a small space,” says IKEA Advertising Manager Carol Merry.
The IKEA campaign began July 14th and wraps up July 26th.
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